The esports industry is estimated to be worth almost $1.5 billion by 2010, already selling out world-class arenas at international tournaments and attracting global audiences of millions via Twitch and YouTube channels.
Esports tournaments such as the ESL One for CS:GO, The International for Dota 2, the League of Legends World Championship, and the FIFA Interactive World Cup have evolved into major events.
Esports – as well as its athletes, teams, and professional organisations – have received official recognition in many countries as acknowledgement of their important role in youth and sports culture.
With the official inclusion of esports as a medal event at the 2022 Asian Games, esports has achieved yet another milestone.
World-renowned football teams such as Schalke 04, West Ham, Manchester City, Ajax, and Paris Saint-Germain have already tapped into this rapidly-growing franchise with their esports partnerships.
And it’s not only traditional sports organisations that are harnessing the power of esports. Universities in Europe, the US, and Asia are starting to offer business-oriented esports programmes to their students. All these developments reflect the rapid growth and popularity of this new form of sports.
Using the correct terminology and reflecting the fun and competitive nature of esports is essential in producing effective esports content.
Whether it’s through blog posts, match reviews or tournament coverage, at Translation Royale, we have the esports expertise you need to reach this rapidly-growing audience and tap into a lucrative market.