Millennials or the Generation Y is the segment of people who are born between the years 1980 and 2000. The rise of the internet and ultimately smartphones glued them to their mobile devices and kept them away from gambling. The casino gaming industry was a hit amongst their previous generations.
Germans are known for being punctual, efficient and direct. Some even say we don’t have any sense of humour (which is not true by the way). As a nation, we like to travel, drink beer and football. When it comes to our language, people often describe the sound of German as harsh and unpleasant, almost…
English may be known and spoken all around the world but did you know it’s not one language at all? There are several variations and different forms of modern-day English, from Australian to Canadian to Indian and Irish. However, the undisputable most important differentiation is the one between British English (BE) and American English (AE).
We are used to watching movies a certain way. And most of the time we don’t think about how different other cultures are used to enjoy their cinematographics.
Ever since we have developed modern means of communication and are expanding markets beyond borders, big brands had to market their products all over and in many different languages. Most of the time, this is done by marketing professionals in cooperation with language specialists that have cultural and linguistic differences in mind.
Gōng xǐ fā cái! Happy Chinese New Year!