Thanks to technology advancement, there are more than 3 billion active social media users around the world now. That’s almost half of the world’s population!
The online gambling industry is a very fast-paced, competitive world. In order to penetrate foreign markets, iGaming operators need to deliver what local customers want, in a way they want it before their competitors do. That’s why a lot of major online gambling websites are now building a strong online presence on main social media…
How often have you found yourself really amazed by reading the information that is not valid anymore? The answer is probably “Never.”
What is Localization? Localization, also known as “l10n,” refers to the process of adapting a product or service to the language and culture preference of the targeted local segment where it will be advertised and sold.
The gambling industry has evolved from brick-and-mortar casinos to online platforms that can be kept in a pocket (i.e. mobile gambling). The market volume of the global online gambling industry is forecasted to reach €48.7 billion ($55 billion) in 2019, that’s more than twice the figure in 2011.
It is true that the term “iGaming” can be very confusing sometimes and it might even cause misunderstanding of what the whole industry is about. Especially if you are a newbie in this world, things can be pretty overwhelming.
As we’ve covered in our last article about them, Millennials, or as we call them nowadays, Gen Y, are people who were born between 1981 and 1996. In the EU, this generation is accountable for 24% of the overall adult population of the region in 2013.
The iGaming industry has emerged from launching the first ever online casino in 1994 to developing mobile apps that allow users to play and bet anytime from anywhere in the world.
The general picture of gambling within France presents something of a paradox. It is a country with a rich culture of gambling that stretches back at least three hundred years, yet the government has set strong restrictions for many parts of the gaming industry. It’s not immediately clear where French players stand when they’re looking…
New Zealand iGaming Market Overview and Infographic