As we’ve laid out in our article “History of Content Marketing: The First Wave,” even before “content marketing” was a thing, Johnson & Johnson already knew how to play the game by distributing free content to educate its customers and boost product sales. Now that’s exactly what e-books nowadays are trying to do.
Since the earliest days, content marketing is all about creating compelling content to persuade customers how a product or a service can add extra value to their lives.
Thanks to technology advancement, there are more than 3 billion active social media users around the world now. That’s almost half of the world’s population!
The online gambling industry is a very fast-paced, competitive world. In order to penetrate foreign markets, iGaming operators need to deliver what local customers want, in a way they want it before their competitors do. That’s why a lot of major online gambling websites are now building a strong online presence on main social media…
How often have you found yourself really amazed by reading the information that is not valid anymore? The answer is probably “Never.”
The main purpose of building an online business presence on social media channels is to grow a bigger customer base and generate higher ROI. Not to ramp up worries and anxiety! Having the right kind of social media scheduling tool can help you save time, energy, and in this case budget too!
Having an online presence is very, nope, extremely competitive nowadays. There are over 3.5 billion searches per day on Google, and everyone wants to be noticed, whether it is by the users or the search engine itself.
Who doesn’t want to rank his online casino as the first result of Google’s top search results? According to Hubspot, more than 75% of internet users won’t even bother to check Page 2 of a Google Search.
What is Localization? Localization, also known as “l10n,” refers to the process of adapting a product or service to the language and culture preference of the targeted local segment where it will be advertised and sold.
The gambling industry has evolved from brick-and-mortar casinos to online platforms that can be kept in a pocket (i.e. mobile gambling). The market volume of the global online gambling industry is forecasted to reach €48.7 billion ($55 billion) in 2019, that’s more than twice the figure in 2011.