Our client, an established operator, had been using only organic traffic for their brand’s visibility and engagement.
Noticing the exponential growth of affiliate marketing options within the past few years, they reached out to us to set up and manage this new channel with our affiliate marketing solution.
It’s estimated that around 65% – 85% of all iGaming revenue can come in from affiliate channels, so they had been missing out on a huge opportunity for growth.
Seeing that the monthly worldwide traffic to affiliate websites ranges from 2M (www.oddschecker.com) to 200k (www.askgamblers.com) even for the most popular sites, it’s hard to predict how much they will want to refer.
This will depend on several factors, however, having over 7 years of experience in the industry, we are able to do all of the heavy lifting for our clients, leaving them more time and energy to focus on their core user experience.
We advised them that, on average, they could expect 5-15% of online traffic on the affiliate’s end to become new visitors to their page. And then it’s a matter of onsite conversion with proper marketing.
They built their platform themselves from scratch, and one hurdle we faced was that their internal structure and processes were not effectively set up for our work to take place.
While this system would work for users to register as affiliates, it didn’t offer all the features by more established affiliates.
- Optimize their internal systems for both new and established users to register as affiliates with ease, with a system in place for us to track our efforts
- Secure new partnerships
- Increase their online traffic to around 200%
- Increase their ROI by 150%
Our objective was clear: come on board as their external-internal team and bring our premium white-glove service to action.
Our client’s platform was only prepared for a rudimentary affiliate tracking which was more of a refer-a-friend setup with very limited KPI tracking.
The casino platform itself was great. Their affiliate backend not so much.
We knew we had to provide lots of consulting and training.
Hence our Full Affiliate Management service made total sense to them.
Over the course of the first months, we had regular weekly and bi-weekly meetings with our client’s team to work on updates and sprints towards the full backend functionality, while at the same time, we kept on reaching out to new affiliate partners.
Together with our affiliate partners, we:
- integrated more tracking options for all the necessary KPIs
- incorporated a function for media like banners and made the
frontend available for affiliate testimonials.
This, in turn, made our affiliates happy. And happy affiliates mean more
We also focused on finding a rewarding RevShare commission structure, including specific CPA deals, where both sides (our operator client and the affiliates) benefit and strive.
We introduced affiliate commission brackets and devised market-leading USPs and unique rewards for their affiliates to make a cooperation more fruitful than with their competition.