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Inclusivity and Accessibility: Tackling iGaming’s Next Big Challenge
From device-specific websites to using sociolects, know how to make your iGaming content and website more inclusive and accessible.
Promo Ideas During Football Matches: How Can Brands Leverage Football Advertising?
Football arenas offer plenty of opportunities for advertisers to get their brands in front of their key target demographics. Here’s how YOUR brand can benefit.
Google’s Latest Generative AI Update And What It Means for iGaming Marketing
Google recently rolled out more new artificial intelligence technology for its core search product. Here’s how it might play out for iGaming.
The Role of Content vs. Context in iGaming Content Marketing
Content is king in every sense of the word when it comes to content marketing – iGaming included. Here’s why.
Gambling-Related Policy Updates You Need to Know for Each Social Media Platform
Platforms like Twitch have extended their policy to ban sites containing roulette, slots, and dice games. Google remains ad-friendly but with new updates.
Iconic Female Athletes: The Top 20 GOATs of the Women Sports World
It’s an outrage that women still face obstacles today that just don’t apply to men – particularly for women who have the drive, skill, and gumption to stand and be counted. That’s a fact.
Google vs. ChatGPT: Do AI Writing Tools Violate Google’s Quality Standards?
Google has long penalized auto-generated content under its quality guidelines. Will using ChatGPT and AI writing tools tank your search rankings? Let’s find out.
iGaming Content Localization: Which Marketing Materials Should You Localize?
Want to expand your iGaming business and turbocharge your entry into new and exciting markets? Localize your marketing materials. Here’s how.
The 7 Most Egg-cellent iGaming Easter Marketing Campaigns
Marketing manager rabbiting on about your next iGaming Easter marketing campaign? Draw inspiration from the seven most egg-citing Easter casino promos, here.
The True GOATs of Professional Sports: Men Edition
Get to know the male professional athletes who defined their sports and left a lasting legacy, from iconic champions to record-breaking athletes!
Like Night and Day: How Proofreading Differs From Re-Translation
In the translation industry, “proofreading” has become a euphemism for “re-translation.” As a client, how do you discern the differences? Read on to learn more.
The iGaming Marketing Funnel? It’s Really a Galactic Donut!
Build a rock-solid iGaming marketing strategy with our guide to customer journeys for software developers. Forget the iGaming Marketing Funnel, it’s a Galactic Donut!
5 Winning Product Marketing Tips for Casino Software Developers
We draw the line between content and product marketing, and delve neck-deep into the ocean of product marketing in iGaming. Read all about it here.
Who’s Afraid of Big, Bad ChatGPT 3.0? Here are 7 Reasons Why Content Marketers Shouldn’t
ChatGPT has been hyped by some as the next big game-changer in content marketing. But does it really pose an existential threat to content marketers and writers?
Betting Kiosks: Sports Betting Made Convenient
Wagering on your favorite team has never been more accessible and exciting than today, particularly with self-service sports betting kiosks.
All on Red: Latest Online Gambling Scene in China
Market size, regulation, Chinese gambling culture, the best Chinese social media platforms to promote your iGaming business – it’s all right here.
Unlocking the Power of iGaming Content Marketing in 2023
From nailing down your marketing goals to top marketing trends to essential tools for iGaming marketing in 2023, read on.
Supercharge Your Super Bowl SEO: Keyword Research Tools That Work
Maximize your Super Bowl SEO success with expert tips on using keyword trends and research tools. Stay ahead of the competition and drive traffic to your website.
The Super Bowl: More Than Just a Game – 10 Fun Facts You Didn’t Know
Uncover the behind-the-scenes facts and history of the Super Bowl and learn more about America’s biggest sporting event in our informative article.
10 Tips to Get Your iGaming Affiliate Blog More Hits Today: 2023 Edition
Ready to monetize your iGaming affiliate blog but not sure where to begin? Read up on our 10 tips to get your blog noticed.
A Primer on Horse Race Betting for iGaming Content Marketing Professionals
Author: May Thawdar Oo Horse racing is an ancient sport that has thrilled and captivated audiences worldwide for millennia. Ever since the first wild horses were tamed on the arid Eurasian steppes over 6,000 years ago, horse racing has become closely intertwined with human civilization as it developed then and now. That includes the development…
The Best Ways to Market Your Brand During the FIFA World Cup Season
Check out these proven world cup marketing strategies by world-renowned companies to properly promote your brand for this FIFA World Cup and the upcoming ones.
Horse Racing 101: A Guide to Horse Racing for Sports Betting Content Marketers
Every iGaming content marketing pro should know the ins and outs of their craft. And that includes the EUR109 billion horse racing betting industry.
7 Techniques to Harness the Power of Twitter for iGaming
Author: Sebastian Scheplitz With approximately 238 million monetizable daily active users, it’s easy to see how Twitter has gone from just being just another place to broadcast your thoughts to becoming an insanely potent marketing platform that allows brands to directly engage their audience in real-time – especially for iGaming brands. Twitter has the potential to…
FIFA World Cup 2022 – How Sportsbooks Are Marketing the Global Event
The 2022 FIFA World Cup presents one of the best marketing opportunities for sportsbooks, but there are certain rules and regulations you will have to follow.
Twitter: The New Frontier for Sports Betting Marketing
Surprise, surprise: social media platform Twitter is driving sports betting growth in the United States. Here’s why.
Be Choosy: Curating Your Online Casino Game Catalog
Your online casino’s game collection not only engages players – it also defines your brand. Exactly how (and how not) to choose your game collection, right here.
Top 10 Biggest Casino Companies to Follow in 2022
Learning who the big players are in the casino and sports betting industry is vital not only for players but also iGaming pros. Here are the 10 biggest names.
7 Up-to-Date Tactics to Harness the Power of LinkedIn for the iGaming Industry
Here are 7 actionable LinkedIn marketing tactics that are going to be crucial for iGaming companies moving forward in the B2B sphere.
How to Get a Gambling License in 2022
Join the experts at Translation Royale as we examine how to obtain MGA, UKGC, and US licenses for your iGaming venture.
How to Write Trustworthy Content for the iGaming Industry
Want to know how to write trustworthy content for the iGaming industry? These 10 tips will get you started.
UK Gambling White Paper Shelved, Again
The white paper promising reformation of the UK Gambling Act is delayed for the fourth time. But what can we expect when it is finally released? Find out here.
Will The Online Gambling Industry Fall to Faceless AI Technology?
Decision-making in gambling is gradually moving away from human choices to those made by AI. Should gamblers embrace the change or be fearful?
12 Content Formats You Can Create as an iGaming Affiliate
Hitting a roadblock on content creation ideas for your iGaming affiliate business? We’ve got you sorted out with 12 surefire ideas.
Get Rich or Cry Tryin’: An Intro to Starting an Online Casino
If you’re wondering ‘How do I start an online casino?’ or ‘How much does it cost to start an online casino then this guide is for you.
Exploring German iGaming Regulations in 2022
Formerly operating in a legal gray area, the central European country is now welcoming gambling regulations. But what exactly are they? Find out here.
What to do if Your iGaming Affiliate Content Sucks
Having trouble converting readers into sign-ups? Here’s our concise guide to help improve your iGaming affiliate content article writing game.
Grokking Gambler-speak: Getting a Grasp on Basic Gambling Terms and Phrases
Intimidated by gambler-speak? Not a problem. Familiarize yourself with gambling terminology and never get lost in translation with our glossary of gambling terms.
Multiply the Fun, Multiply the Risk: Multiplayer Slots Explained
Let’s take a look at multiplayer slots, what they are, how to play them, and the future of this social slot sensation. Ready? Read on!
A Guide to the Wonderful World of Slot Machine Slang and Terminology
The exhilarating world of gambling has given us many common terms and phrases. From ‘3-reel’ to ‘RNG,’ here’s the rundown on the slang on slots.
Decentraland: A Loophole for iGaming Regulations?
Metaverse casinos are changing the digital landscape of crypto gambling forever. But is it safe or merely a way to sidestep regulations?
7 Proven Hacks for Creating Engaging iGaming Email Newsletters
Getting your email marketing down pat is both an art and science. Here are 7 ways to hack your way into crafting more engaging email newsletters.
A Complete Primer on Game Localization for 2022
Game localization entails more than just translating texts and dialogues from their original languages. So, let’s see what essential aspects of a game we can localize and how we go about it!
How to Produce Content More Efficiently as iGaming Marketer or Affiliate
“It’s easy as pie to launch an iGaming content marketing campaign and create outstanding content every day!”…said no iGaming content marketer or affiliate ever.
5 Reasons Why Outsourcing Igaming Content Localization Is Important in 2022
International expansion is a crucial objective for most iGaming brands. And why not?
Horse Racing: NFTs in the Running for Gambling Supremacy
Dating back to 5000 BC, horse racing originated from Central Asia, championed by nomadic tribesmen, known globally as the first culture to domesticate horses. Fast forward to today and it’s now revered as the sport of kings.
Dominance of NFTs in the Sports Betting World
Since the introduction of the abbreviation NFT into the global lexicon, these unique digital assets have permeated multiple industries and are the hot topic across pretty much every media outlet you can shake a stick at.
Digitalizing the Online Gambling Revolution with NFTs
Depending on which side of the digital fence you’re on, three letters of the Roman alphabet could make you glaze over faster than Prue Leith with a lemon drizzle cake.
The Ultimate Guide to Writing an Awesome Online Casino Review
From structure to SEO to the everything-is-awesome style review along with a few essential content tips & tricks, we have everything you need, right here.
Online Casino Affiliates: This Is Why iGaming Operators Aren’t Working With You
iGaming isn’t just a highly lucrative industry overall; it’s also a high-performing niche in the affiliate marketing space.
Going Dutch: iGaming Regulations in the Netherlands
Ah, the Netherlands; tulips, bicycles, Van Gogh, tolerance for nefarious activities, and an online gambling market that seemingly no one knows much about.
8 Surefire Ways to Increase and Retain Engagement on iGaming Websites
There’s no question that iGaming is constantly growing in terms of profitability and customer base.
The Best Paddy-Powered Publicity Stunts Ever
Over a four-year period, Paddy Power Betfair appeared in 8.01% of all gambling-related internet searches carried out by UK players during December 2015 and January 2019.
A Brief 21st Century History of the UEFA Euro Championships
Euro 2020 marked 60 years since the establishment of the UEFA European Championship, which is now regarded as one of the most preeminent international tournaments on the continent.
Gratuitous Gambling: Everything You Need to Know About Free-to-Play Betting
Free-to-play (F2P) betting is the rage sweeping the US betting community nationwide. A nascent gambling market, the USA is a country with huge potential for both online sportsbook operators and online casinos alike.
10 Inspirational Quotes by Famous Athletes (to Spice Up Your iGaming Content Strategy)
Sports to make sense of our own personal lives. After all, sports manage to condense life’s most important lessons into two 45-minute halves, nine innings, four 12-minute quarters of play.
Empathetic iGaming Marketing – Does it Even Exist?
Empathetic marketing for the iGaming industry is a bit of a thorny issue. Marketing is innately financial-based; whether directly guiding players towards a deposit or via a larger promotional goal.
Ten for the 2010s: The Last Decade’s Top 10 Biggest Sports Moments
We’re about midway through the new decade as we write this, and just fresh off the heels of the Tens.
Localized iGaming Testimonial Marketing to Break Through Regions
Testimonials are statements supporting your brand’s credibility, expertise, and reputation.
How to Create High-Quality Backlinks for the iGaming Industry
Let’s be straight-up about this: link-building game for the casino and sportsbook niche is one of the toughest nuts to crack.
5 Reasons Why Machine Translation Can Cost You Far More Than Humans Ever Will
iGaming is a massive, lucrative, and constantly growing industry. Therefore, it should come as no surprise that expansion into global markets is an essential aspect of every iGaming brand’s growth strategy – at least those that are worth their salt.
Done in 60 minutes: Traffic Analysis for iGaming Affiliates
Affiliate traffic analysis doesn’t have to be as time-consuming as one might imagine.
Father’s Day iGaming Marketing Done Right
On 20 June this year, just a couple of weeks around the corner, many countries celebrate one of the most significant annual commemorations across different industries: Father’s Day.
Avoid Duplicate Content to Gain Organic Traffic
Duplicate content, in general, is the same/similar copy of content that appears more than once on the Internet.
Coining it: Crypto Gambling
Legend has it that the first cryptocurrency – namely Bitcoin – was born deep within the bowels of a blue-light heavy basement somewhere in Japan.
Understanding the New Google Page Experience Algorithm Update
One of the foundational principles Google emphasizes is to create high-quality content and provide an optimized user experience.
Lost in Translation? 6 Top Tips for Quality iGaming Content Translation
A few years ago, if you typed the word “dog” 18 times into Google Translate, from the language of Yoruba to English, users were met with a translation of apocalyptic proportions.
Sports Blogging 101: The Definitive Guide to Writing Compelling Sports Content In 2021
Everyone deserves to follow their dreams doing what they love for a living. Maybe you’ve taken the first step into following yours.
Appetite for Connection: Build Your Very Own Online iGaming Community
The word ‘community’, depending on where you grew up and who you grew up with, will mean different things to different people.
Harnessing the Power of Influencer Marketing: iGaming Industry Edition
Affiliate marketing roles are fast changing in today’s cutthroat marketing space. Traditionally, affiliate marketers have played indispensable roles in acquiring and retaining customers for all sorts of industries, iGaming included.
The “Gambling for a Good Cause” Card: Gambling and Charity
Some iGaming operators are mostly driven by profit. We get it, it’s good business. But there are also many online casino and sportsbook companies of all sizes that make it a part of their mission to give back to the community.
The Top Trending Keywords in iGaming for 2021
Looking back at the topics that ranked highest in Google searches over a year is always fascinating. It’s also fun observing what was the first thing on people’s minds when they do a Google search.
Featured Snippets: Everything You Ever Wanted to Know (in Nearly Under 5 Mins)
Google estimates that the CTR for paid ads is around 8%. Sounds okay, right? Not when you compare it to 8% CTR for featured snippets – and they’re completely FREE.
Ultimate Guide on How to Become a Successful Online Gambling Affiliate in 2021
iGaming affiliate marketing presents an exciting and potentially lucrative vertical for prospective affiliates. Here’s how to thrive in this space in 2021.
The 2022 Guide to iGaming Content Planning
Every time a new year approaches, it’s perfectly normal to look forward to how things will change over the next 365 days – an eternity. And we’re here to help you prepare for the best possible outcomes in the iGaming industry in 2022.
Rich Snippets: Boost up Your iGaming SEO Strategy
Every single angle, each itsy-bitsy-teenie-weenie SEO element, the one single thing that your competitors aren’t doing could be enough to give you a much-needed edge in the iGaming SEO race.
A Complete Guide to Creating Content Marketing Personas for iGaming Brands
We know what you’re thinking. “Developing content personas? For my iGaming brand? Why? We already know who we’re writing for.”
Checklist for International iGaming SEO in 2021 (and Beyond) – Around the World in Eight Top Ways
Many people have an adverse reaction to the sheer mention of SEO. Why is this? Okay, so SEO might not be the most exciting aspect of getting your brand the online visibility it deserves, but why such vitriol?
15 Gambling Idioms Every Newbie Should Know
Oh, idioms. Idioms are the bane of every language student as well as every novice gambler. They act as the spice that brings unmistakable flavor and panache to words.
Boost Your iGaming Site Traffic – Go Organic
Walk into any supermarket, and you will undoubtedly be overwhelmed by the sheer volume of organic products on the shelves.
How to Write a Casino Review in 2021
The age of social media and user-generated content has democratized how we create, consume, and disseminate information across the internet.
Close the Book: Off-Page SEO for iGaming Marketers in 2020
There are bucket loads of information regarding off-page strategy on the www.
iGaming Sponsorship in Professional Sports: The 2020 Primer
Much has been said about the undoubted lengths that iGaming providers and marketers go to connect with their target audiences.
On-Page SEO Strategy: The Cheat Sheet for iGaming Marketers
If you’ve ever had a meeting with your internal iGaming SEO manager, or even just had a casual chin wag over the ever-present watercooler regarding on-page SEO optimization, you could be forgiven for believing that on-page SEO is a somewhat dark art.
A Complete Guide to Online Casino Payment Methods Worldwide
We are living in the age of online gambling. Gone are the days of frequenting brick-and-mortar casinos to play your favorite slots or table games.
A Glance at the Trending Topics of 2020 in iGaming (And Beyond)
Let’s take a look at the iGaming trends of 2020 and how iGaming brands and marketers should approach today’s hot topics.
The Lowdown on Games of Skill vs. Games of Chance
Here’s what iGaming companies need to know about games of chance and skill – and it’s not all about legal ramifications.
Remembering the Coolest iGaming Marketing Campaigns in Recent History
Let’s celebrate some of the most innovative and daring marketing campaigns that online casino operators and sportsbooks have run in recent times.
What iGaming Companies Need to Know About Google’s Latest Core Update
Google’s May 2020 Core Update represented another overhaul for its search engine algorithms. Here’s how iGaming companies can effectively manage the changes and remain on the first page.
A Beginner’s Guide to US and UK Sports Betting Terms for Sportsbook Marketers
One of the things that give gambling its mystique is the lingo that surrounds it. As with any hobby, sport, or activity, betting possesses its own unique set of jargon, slang, and colloquial terms that bettors may use during conversation.
Is 2020 a Glorious Year for the Esports Betting Industry?
There are no two ways about it – esports betting has garnered an inexorable rise in popularity over the past several years.
An Overview of the Scandinavian and DACH Gambling Markets
A look at the state of the DACH and Scandinavian iGaming markets. How lucrative are they, and are there any similarities?
The Impact of COVID-19 on the Online Gambling and Sports Betting Industry
COVID-19 has upended the sporting calendar and has caused far-ranging consequences for the sports betting and online gambling industry. Here’s how.
Major Sports Event to Watch Out For in 2021 When The Lockdown is Over
An update on when the most popular sports leagues will be back after the COVID-19 pandemic and how to prepare for the upcoming sporting events in 2021.
10 Creative Sportsbook Marketing Campaign Ideas for Maximum ROI
Competing in the online sports betting market without a solid campaign strategy is a recipe for disaster. And here is how you can maximize your sportsbook’s ROI.
What You Need to Know If You’re Entering the US Online Gambling Industry
An in-depth look at the US sports betting market. Learn what Americans play and how to create the right iGaming content for the American market.
7 Reasons Why Your iGaming Site is Not Ranking (And How to Fix Them)
Is your iGaming site struggling to rank? Get the most out of your SEO mileage with these 7 tips.
Responsible Gambling and the Role of Content Localization
Learn about responsible gambling practices and find out why localized high-quality content plays an essential role in responsible gambling.
The Best Countries to Operate iGaming Businesses in Asia and South America
Take a look at how these online gambling markets in Asia and South America are becoming more promising and why you should localize content for them.
The Best Countries to Operate iGaming Businesses
Learn about some well-established and emerging online casino markets, what makes them unique and why you need to localize your content to be successful.
7 Mistakes That Online Casinos and Sportsbooks Should Avoid
Find out what practices any online casino or sportsbook should avoid and learn why localized high-quality content is so important for your brand.
How to Make People Trust Your iGaming Business
Learn the best ways to build a trustworthy iGaming brand, generate trust with both Google and players, as well as learn the importance of good content.
Identifying Content Marketing Trends for iGaming Operators
Learn how to find the latest iGaming marketing trends and how to structure and localize your content to drive traffic and increase conversions.
How Are Women Changing the Online Gambling Industry?
The iGaming business is thriving like never before. Technological developments have allowed iGaming companies to access new markets and target new customer groups.
Taking a Look Inside the Biggest Football Rivalries in Latin America
In Latin America, football is not just a game. It is an essential part of the Latin American society that it is often closely intertwined in the greater political and social structure of each nation.
Know the Differences Between Soccer and Football
For many years, one question has been revolving among the football fanatics – “What are the differences between Soccer and American Football?”
Unicode: The Journey From Standardizing Texts to Emojis
Wondering why texts sometimes look crooked, or why emojis look different from, let’s say, Apple to Facebook Messenger?
Best Valentine’s Day 2020 Marketing Ideas for iGaming Companies
February, as we all know, is the month of love. While couples immerse themselves in extra doses of love, singles happily pass this romantic month by showing some self-love or expressing their feelings to their crushes.
The Culprit Behind the Unicode Character Display Problem and How to Solve It
Introduction to the Unicode Character Issue Localization projects, as all experts know, require great attention to detail. The correct technical terms, suitable language usage, and adaptive translation are some crucial factors needed to produce a successful localization project.
How to Write a Good Content Brief for the iGaming Industry
Behind every piece of well-crafted iGaming content is a team of talented professionals and a straight-to-the-point content brief that can guide these experts on how to shape their words exactly as the client requested.
2020 Marketing Calendar for the Latin America iGaming Industry
Do you know that Latin America has more than 20 countries and 13 dependencies (and that doesn’t include anglophone and Dutch-speaking countries in the region)?
7 Things to Know Before Localizing in Latin American Spanish
When you’re thinking about localizing your online casino content or translating your sportsbook into Spanish, it makes sense to not just target Spain alone but also the whole of Latin America, as we’ve explained in our article about the iGaming markets in Latin America.
7 Genuine Content Marketing Tips for iGaming Affiliates
Affiliate marketing is a fundamental backbone of any online marketing monetization efforts. It is also, inarguably, one of the biggest supporting pillars of the global iGaming industry.
Online Gambling Localization in Latin America: A General Overview
While the UK iGaming giants are rocking in the Brexit ocean, and US-based companies are going through painstaking state-by-state regulations, Latin America seems to be a much more approachable land of opportunities for iGaming business owners.
Why SEO Matters for Your iGaming Business
The iGaming industry is a brilliant result of the impact the modern dot com tech industry had and has on the traditional gambling industry.
Sports Events and Sportsbook Marketing Campaign Ideas for 2019 (Oct, Nov, and Dec)
With just a blink of an eye, we have already approached the last quarter of 2019. This also means that it is time for us to talk about the rest of the exciting sports events that lie ahead in October, November, and December. But before we do, let’s take a quick look at the highlights…
A Guide to Novelty Betting and 5 Crazy Topics You Can Bet Online
Who said betting is boring? Betting has always been associated with all the sports you can think of, but there is more to betting than just two opposing teams trying to score more than the other.
The Future of Online Gambling and Its Current Technological Trends
The gambling industry has come a long way, from land-based operations to the birth of the first online casino in 1994. Since then, gambling has upgraded into an online leisure activity that can be played from any device at any time from any part of the world. This could not have been possible without the…
History of the Ten Oldest Languages in the World Which Are Still in Use Today
Since primitive age, we humans, have used different ways to communicate with each other, exchange information, express ourselves, and even be creative.
How to Choose the Right Content Marketing Agency for Your iGaming Business
Content marketing has the power to generate leads, increase organic traffic, boost conversion rates and deliver marketing ROI. When done right, it can even establish your brand as an industry leader whom your clients love working with, and your competitors can look up to!
Ten Most Prestigious iGaming Awards in the Online Gambling Industry
Restaurants strive for Michelin stars, the entertainment industry for the Oscars, music artists for the Grammys and online gambling businesses for highly-reputable iGaming awards.
Sports Events and Sportsbook Marketing Campaign Ideas for August and September 2019
We won’t lie. The first half of the year has passed by quicker than David Beckham’s free kicks. Major sports events like Premiere League 2018/2019, Super Bowl, Wimbledon have passed, but the excitement is not yet over.
Choosing the Right Languages to Translate Your iGaming Website
You can’t jump into a website localization project without deciding which languages you want to support on your website. The more languages there are to be targeted, the higher the expenses will be, and some languages cost more than others because of the added technical requirements. That is why it is crucial to choose your…
9 Things You Need to Know Before Translating Your Website
As companies venture out to extend their market reach, one factor rises above all to determine its success, and that is – localization.
The 12 Biggest Casino Wins of All Time
Sometimes, the thrill of gambling is just irresistible. Whether you are a strategic genius or testing out your pure luck, the thought of becoming a multi-dollar millionaire is very heart-fluttering.
9 Simple Ways to Repurpose Your iGaming Content
Content repurposing is a way of creating new varieties of content by recycling the existing ones as the main backbone.
A Quick Guide to the Most Popular Gambling Activities in Europe
Gambling has always been an integral part of people’s favorite past time activities, and it has remained undeniably popular throughout history.
9 Things Your Competitors Can Teach You About Content Marketing
Having a competitive spirit is an essential factor of any success story. But, you don’t have to treat all competitors as enemies of your business to become a leader in your field.
The Subtleties of German Spelling – Casino or Kasino?
Our company’s roots lie in Germany and as language professionals, we like to live up to one of the most common clichés about Germans: Accuracy and fussiness.
History of Content Marketing: The Second Wave
As we’ve laid out in our article “History of Content Marketing: The First Wave,” even before “content marketing” was a thing, Johnson & Johnson already knew how to play the game by distributing free content to educate its customers and boost product sales. Now that’s exactly what e-books nowadays are trying to do.
History of Content Marketing: The First Wave
Since the earliest days, content marketing is all about creating compelling content to persuade customers how a product or a service can add extra value to their lives.
9 Steps to Achieve Social Media Localization for the iGaming Industry
Thanks to technology advancement, there are more than 3 billion active social media users around the world now. That’s almost half of the world’s population!
The Longest Words in the 12 Most Popular European Languages
Did you know that the longest word in the world according to the Guinness World Records is a 195-character long Sanskrit compound word? This word describes a region near Kanci, Tamil Nadu, India, and it seemed to appear in a 16th-century literature work by Tirumalāmbā, Queen of Vijayanagara.
6 Benefits of Social Media Localization for iGaming Operators
The online gambling industry is a very fast-paced, competitive world. In order to penetrate foreign markets, iGaming operators need to deliver what local customers want, in a way they want it before their competitors do. That’s why a lot of major online gambling websites are now building a strong online presence on main social media…
How to Keep Your iGaming Content Fresh in 7 Simple Steps
How often have you found yourself really amazed by reading the information that is not valid anymore? The answer is probably “Never.”
Pros and Cons of 6 Free Social Media Management Tools
The main purpose of building an online business presence on social media channels is to grow a bigger customer base and generate higher ROI. Not to ramp up worries and anxiety! Having the right kind of social media scheduling tool can help you save time, energy, and in this case budget too!
Ten Lucky Charms That Will Bring Luck to Anyone Who Loves Gambling
Have you ever wondered what kind of magic can boost your gambling luck and maybe give extra protection from negative vibes? Although I can’t give you a wand and a list of spells to cast, there are several charms, figurines, and amulets that might be able to do the trick. Among endless variations of charms…
How to Rank Higher on Google Search Results: A Beginner’s Guide (Part 2)
Having an online presence is very, nope, extremely competitive nowadays. There are over 3.5 billion searches per day on Google, and everyone wants to be noticed, whether it is by the users or the search engine itself.
How to Rank Higher on Google Search Results: A Beginner’s Guide (Part 1)
Who doesn’t want to rank his online casino as the first result of Google’s top search results? According to Hubspot, more than 75% of internet users won’t even bother to check Page 2 of a Google Search.
Marketing Localization: Do’s and Don’ts for the iGaming Industry
What is Localization? Localization, also known as “l10n,” refers to the process of adapting a product or service to the language and culture preference of the targeted local segment where it will be advertised and sold.
Top 5 Gambling Activities in Asia That Were Popular Throughout History
If we talk about gambling in Asia, Hollywood movies usually portray people playing Mahjong in a crowded room full of smoke or a noisy arena filled with people betting on two roosters. Well, it is not 100% wrong, to be honest.
8 Little Changes That’ll Make a Big Difference to Your Online Casino
The gambling industry has evolved from brick-and-mortar casinos to online platforms that can be kept in a pocket (i.e. mobile gambling). The market volume of the global online gambling industry is forecasted to reach €48.7 billion ($55 billion) in 2019, that’s more than twice the figure in 2011.
8 Pinterest Accounts Every Content Marketers Should Follow
Pinterest is a visually appealing online pinboard platform where people come to seek inspiration and discover new ideas. Some content marketers undermine Pinterest as just another social media platform.
Planning Your Website Architecture: Best Practices and Tips for 2019
What is Website Architecture? Website architecture is the structure of your website which is planned and designed for clear web navigation, optimum user experience, and potential conversions.
5 Most Popular Paid Keyword Research Tools 2019
SEO is essential for the online presence of a business, and if you want to stay ahead of the competition, you need to be equipped with the right tools to beat your competitors.
7 Things That Are Hurting Your Website Traffic
If you have a website of your own, that’s the first question you ask yourself after looking at the analytics. Why do people leave my website?
Top 10 Tips for Choosing the Best Online Casinos
Online casinos are popping up like mushrooms nowadays, and the competition is nothing less than fierce. The market growth of the iGaming industry is expected to reach $55 billion in 2019, and the pace will go higher year after year.
A Beginner’s Guide to the iGaming Industry
It is true that the term “iGaming” can be very confusing sometimes and it might even cause misunderstanding of what the whole industry is about. Especially if you are a newbie in this world, things can be pretty overwhelming.
iGaming and the Power of Millennials
As we’ve covered in our last article about them, Millennials, or as we call them nowadays, Gen Y, are people who were born between 1981 and 1996. In the EU, this generation is accountable for 24% of the overall adult population of the region in 2013.
7 Best TED Talks About Languages
There are over 7,000 languages spoken around the world today, and each one is unique in its own way. So, how do we know where they originated from and how they are affecting our mind? Is the English language breaking down the language barrier or creating more problems?
A Brief History of IT Localization
The Beginning of Everything: The 1980s The history of IT localization began in the early 1980s when the IT industry prompted a huge demand for localization and translation experts for software and hardware production for their international markets.
The Importance of Good Content in the iGaming Industry
The iGaming industry has emerged from launching the first ever online casino in 1994 to developing mobile apps that allow users to play and bet anytime from anywhere in the world.
7 Most Famous Translation Failures of All Time
Have you ever been to a local restaurant, and found yourself laughing hysterically at the cringe-worthy translation failures on the menu? “Mushroom” becomes “much room,” and “carp” can turn into “crap” with just one spelling mistake.
3 Best Examples of Website Localization and What We Can Learn from Them
Globalization is essential if you want your business to be recognized internationally. Its benefits have been recognized worldwide and if you think the global online market is the new heaven for your business, then website localization is the stairway to it.
5 Best Free Keyword Research Tools in 2018
It is very easy to be overwhelmed by the number of keyword research tools available these days. Each tool has its own unique selling point, but it is tough to determine which one is the right fit for you. It is even more difficult for beginners who just stepped into the SEO world.
Top 11 Content Marketing Blogs That You Should Be Following Right Now
What is a better way to learn more about content marketing than from the leading industry experts themselves? From beginner-friendly how-to guides, and basic tooltips to advanced SEO techniques and data-backed trend analysis, our list of top content marketing blogs has it all covered.
France iGaming Market Overview
The general picture of gambling within France presents something of a paradox. It is a country with a rich culture of gambling that stretches back at least three hundred years, yet the government has set strong restrictions for many parts of the gaming industry. It’s not immediately clear where French players stand when they’re looking…
A Guide to Attracting Millennials with Your Content
Millennials or Gen Y refer to people born between 1980 and 2000. True to the nickname ‘Digital Natives,’ they rely heavily on technology and media before they make any important decisions.
World Cup 2018 Survival Guide: Essential Football Lingo Glossary
World Cup 2018 fever has well and truly kicked off. And, with the games about to get underway, there’s no better time than now to scrub up on the lingo you’ll need to survive this year’s World Cup tournament.
Casinos and Millennials – Is Your Casino Optimized for the Next Generation?
Millennials or the Generation Y is the segment of people who are born between the years 1980 and 2000. The rise of the internet and ultimately smartphones glued them to their mobile devices and kept them away from gambling. The casino gaming industry was a hit amongst their previous generations.
From Lumos to Nox – the Linguistic Roots of Harry Potter Spells
J.K. Rowling has gifted us with one of the most iconic book series since Lord of the Rings. Harry Potter is taught at university and is a staple of every child’s (and a lot of od adults’) bookshelf.
3 Reasons Why Chatbots Won’t Replace Humans
When Siri was integrated into the iPhone 4S for its release back in 2011, many of us thought it was a pretty cool and nifty new feature – a bit like a sci-fi reality. But the real-world reality was, even though it was an exciting technological step into the future to have our Apple smartphones…
Why Germans Love Their Compound Words
Germans are known for being punctual, efficient and direct. Some even say we don’t have any sense of humour (which is not true by the way). As a nation, we like to travel, drink beer and football. When it comes to our language, people often describe the sound of German as harsh and unpleasant, almost…
The Pitfalls of Movie Title Translations
A lot of countries dub movies. We Germans do it, the Spanish speaking world does it and a lot of other nations do it as well. There’s no shame in that. Alright, maybe the Scandinavians, who don’t do it, have a better English pronunciation in middle school than the average German college student, but that’s…
Top 5 Tips for Surviving World Cup 2018 Fever
With the 2018 FIFA World Cup Russia fast-approaching, there’s no doubt already a lot of hype and heated discussion in the air around questions like: Which country will win the Cup this time around? Which player will win the Golden Boot? And, even: Which countries will boycott the tournament?
Differences Between British English and American English
English may be known and spoken all around the world but did you know it’s not one language at all? There are several variations and different forms of modern-day English, from Australian to Canadian to Indian and Irish.
7 Times Cartoons Were Changed in Other Countries
We are used to watching movies a certain way. And most of the time we don’t think about how different other cultures are used to enjoy their cinematographics.
From Innuendoes to Horror Stories – When International Marketing Goes Wrong
Ever since we have developed modern means of communication and are expanding markets beyond borders, big brands had to market their products all over and in many different languages. Most of the time, this is done by marketing professionals in cooperation with language specialists that have cultural and linguistic differences in mind.
How Hollywood Turned Translation into a Blockbuster
In our globalised world, language eventually made it to the big screen. Although English is commonly spoken and accepted as an international means of communication, there are more than 7,000 languages worldwide. This gives plenty of opportunity for directors, producers, and artists to explore the cinematographic potential of language and introduce translation and interpreting to…
Top 5 Winter Olympics 2018 Moments
We waited 4 long years for it. And, just like that, the Winter Olympics 2018 has whisked past us almost faster than you could even notice those speed skaters zooming past in their crotch design uniforms.
14 Ways to Describe Love from Around the World [Infographic]
We found another Valentine’s Day’s special for you.
Geography Now! China
Geography Now! goes East, or West depending on where you are, with a video on China.
10+ times Disney Pixar localized logos of their movies
You probably know the Pixar logo by heart and also for movies like Cars or Wall-E. But did you know that the logos for these movies looked different in different languages around the world? If you’re saying: “Obviously, duh, because of languages…”, do you know how they actually looked like?
Second Languages around the World
What’s the second most common first language in any country?
Geography Now! Argentina
Geography Now! with a video on the land of Messi and great steak – Argentina.
10 Reasons For Hosting your Website in Multiple Languages
The advancement in technology has taken businesses into a new dimension. Especially the evolution of the internet has made a drastic change in the way people look at things.
Competitive Videogaming: The Basics of eSports
eSports markets are getting more attention in recent years among many adults, especially younger people. Online sports gaming combines fun and competition and has quickly entered the limelight. This phenomenon is not only restricted to avid videogamers but has also become popular in the general public. Reason enough for us to dive deeper into the…
Moana’s “How Far I’ll Go” in 24 Languages is Musical Gold
Great news: Disney made a version of Moana’s favorite song for you to sing along and feel like you’re travelling the world yourself.
Geography Now! Austria
Here’s another Geography Now! country profile. This time about Austria.
How to Say “I Love You” in 50 Different Languages [Infographic]
Valentine’s Day is here and we found something special for you.
Geography Now! Germany
The creative minds over at Geography Now! have released a country profile for Germany and we couldn’t help but make this available to you.
5 Ways to Take iGaming to Your Global Clients – Translation Royale
One of the biggest takeaways from 2016 is that global gambling markets are evolving. Online casino and sports betting are gaining new traction, and new stars are on the rise with eSports and financial trading. Legislations in Germany and other important markets are under revision, which will soon see an opening for major brands to…
Merry Christmas and a Happy New Year
Translation Royale wishes all its friends and clients a wonderful time with their loved ones. Let’s make 2017 the year of better iGaming translations. Do you need help localizing your products to enter new markets?Contact us today for your free quote!{{ vc_btn: link=url%3Ahttps%253A%252F%252Fwww.translationroyale.com%252Fcontact-us%252F%7C%7C%7C&title=Contact+us&style=modern&gradient_color_1=turquoise&gradient_color_2=blue&gradient_custom_color_1=%23dd3333&gradient_custom_color_2=%23eeee22&gradient_text_color=%23ffffff&custom_background=%23ededed&custom_text=%23666&outline_custom_color=%23666&outline_custom_hover_background=%23666&outline_custom_hover_text=%23fff&shape=rounded&color=info&size=md&align=inline&i_align=left&i_type=fontawesome&i_icon_the7=vc-oi+vc-oi-dial&i_icon_fontawesome=fas+fa-adjust&i_icon_openiconic=vc-oi+vc-oi-dial&i_icon_typicons=typcn+typcn-adjust-brightness&i_icon_entypo=entypo-icon+entypo-icon-note&i_icon_linecons=vc_li+vc_li-heart&i_icon_monosocial=vc-mono+vc-mono-fivehundredpx&i_icon_material=vc-material+vc-material-cake&i_icon_pixelicons=vc_pixel_icon+vc_pixel_icon-alert }}
Why Germans Bet on Football and the English Love the Horses
Why Germans Bet on Football and the English Love the Horses See how top-notch iGaming operators and affiliate websites attract new international audiences. The world of iGaming is now bigger than ever – but while our connected planet presents great business opportunities, successful expansion takes a little cultural expertise to get right. Cue the subtle…
5 Steps to Creating Great Web Content
5 Steps to Creating Great Web Content E-Commerce, which iGaming is a part of, is growing massively. Operators and affiliates need to stand out even more! But how do you attract your audience with quality content? This is where our free White Paper comes in handy. See which five quick steps you have to take…