A guide to attracting millennials with your content
Reading Time: 4minutes A guide to attracting millennials with your content Millennials or Gen Y refer to people born between 1980 and 2000. True to the nickname ‘Digital Natives,’ they rely heavily on technology and media before they make any important decisions. Consumer behavior keeps changing for each generation and marketing trends have to evolve along with it.
World Cup 2018 survival guide: Essential football lingo glossary
Reading Time: 2minutes World Cup 2018 fever has well and truly kicked off. And, with the games about to get underway, there’s no better time than now to scrub up on the lingo you’ll need to survive this year’s World Cup tournament.
Casinos and Millennials – Is Your Casino Optimized for the Next Generation?
Reading Time: 5minutes Millennials or the Generation Y is the segment of people who are born between the years 1980 and 2000. The rise of the internet and ultimately smartphones glued them to their mobile devices and kept them away from gambling. The casino gaming industry was a hit amongst their previous generations.
From Lumos to Nox – the linguistic roots of Harry Potter spells
Reading Time: 3minutes J.K. Rowling has gifted us with one of the most iconic book series since Lord of the Rings. Harry Potter is taught at university and is a staple of every child’s (and a lot of od adults’) bookshelf. It is a coming of age tale like no other and every generation since millennials at least…
Reading Time: 3minutes When Siri was integrated into the iPhone 4S for its release back in 2011, many of us thought it was a pretty cool and nifty new feature – a bit like a sci-fi reality. But the real-world reality was, even though it was an exciting technological step into the future to have our Apple smartphones…
Reading Time: 3minutes Germans are known for being punctual, efficient and direct. Some even say we don’t have any sense of humour (which is not true by the way). As a nation, we like to travel, drink beer and football. When it comes to our language, people often describe the sound of German as harsh and unpleasant, almost…
Reading Time: 4minutes A lot of countries dub movies. We Germans do it, the Spanish speaking world does it and a lot of other nations do it as well. There’s no shame in that. Alright, maybe the Scandinavians, who don’t do it, have a better English pronunciation in middle school than the average German college student, but that’s…
Reading Time: 2minutes With the 2018 FIFA World Cup Russia fast-approaching, there’s no doubt already a lot of hype and heated discussion in the air around questions like: Which country will win the Cup this time around? Which player will win the Golden Boot? And, even: Which countries will boycott the tournament?
Differences between British English and American English
Reading Time: 2minutes English may be known and spoken all around the world but did you know it’s not one language at all? There are several variations and different forms of modern-day English, from Australian to Canadian to Indian and Irish. However, the undisputable most important differentiation is the one between British English (BE) and American English (AE).
From innuendoes to horror stories – when international marketing goes wrong
Reading Time: 3minutes Ever since we have developed modern means of communication and are expanding markets beyond borders, big brands had to market their products all over and in many different languages. Most of the time, this is done by marketing professionals in cooperation with language specialists that have cultural and linguistic differences in mind.
How Hollywood turned Translation into a Blockbuster
Reading Time: 4minutes In our globalised world, language eventually made it to the big screen. Although English is commonly spoken and accepted as an international means of communication, there are more than 7,000 languages worldwide. This gives plenty of opportunity for directors, producers, and artists to explore the cinematographic potential of language and introduce translation and interpreting to…
Reading Time: 3minutes We waited 4 long years for it. And, just like that, the Winter Olympics 2018 has whisked past us almost faster than you could even notice those speed skaters zooming past in their crotch design uniforms.
10+ times Disney Pixar localized logos of their movies
Reading Time: 2minutes You probably know the Pixar logo by heart and also for movies like Cars or Wall-E. But did you know that the logos for these movies looked different in different languages around the world? If you’re saying: “Obviously, duh, because of languages…”, do you know how they actually looked like?
10 Reasons For Hosting your Website in Multiple Languages
Reading Time: 4minutes The advancement in technology has taken businesses into a new dimension. Especially the evolution of the internet has made a drastic change in the way people look at things. Online marketing is skyrocketing its growth due to the availability of websites across various countries all over the globe. When you are aiming at expanding your…
Reading Time: 4minutes eSports markets are getting more attention in recent years among many adults, especially younger people. Online sports gaming combines fun and competition and has quickly entered the limelight. This phenomenon is not only restricted to avid videogamers but has also become popular in the general public. Reason enough for us to dive deeper into the…
Reading Time: 3minutes One of the biggest takeaways from 2016 is that global gambling markets are evolving. Online casino and sports betting are gaining new traction, and new stars are on the rise with eSports and financial trading. Legislations in Germany and other important markets are under revision, which will soon see an opening for major brands to…
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