The Best Paddy-Powered Publicity Stunts Ever
Over a four-year period, Paddy Power Betfair appeared in 8.01% of all gambling-related internet searches carried out by UK players during December 2015 and January 2019.
A Brief 21st Century History of the UEFA Euro Championships
Euro 2020 marked 60 years since the establishment of the UEFA European Championship, which is now regarded as one of the most preeminent international tournaments on the continent.
Gratuitous Gambling: Everything You Need to Know About Free-to-Play Betting
Free-to-play (F2P) betting is the rage sweeping the US betting community nationwide. A nascent gambling market, the USA is a country with huge potential for both online sportsbook operators and online casinos alike. Here, online operators are fighting tooth and nail for a slice of the American sports betting market pie.
10 Inspirational Quotes by Famous Athletes (to Spice Up Your iGaming Content Strategy)
Sports are one of the many metaphors we use as lenses to make sense out of our own personal lives. After all, sports manage to condense life’s most important lessons into two 45-minute halves, nine innings, four 12-minute quarters of play. Or in a 30-second soundbite, if you will.
Details
Empathetic iGaming Marketing – Does it Even Exist?
Empathetic marketing for the iGaming industry is a bit of a thorny issue. Marketing is innately financial-based; whether directly guiding players towards a deposit or via a larger promotional goal.
Ten for the 2010s: The Last Decade’s Top 10 Biggest Sports Moments
We’re about midway through the new decade as we write this, and just fresh off the heels of the Tens. And, this decade is packed with truly memorable moments in sport.
Localized iGaming Testimonial Marketing to Break Through Regions
Testimonials are statements supporting your brand’s credibility, expertise, and reputation. They represent the trust your clients have in your brand, therefore making it one of the most persuasive marketing tools out there.
How to Create High-Quality Backlinks for the iGaming Industry
Let’s be straight-up about this: link-building game for the casino and sportsbook niche is one of the toughest nuts to crack.
5 Reasons Why Machine Translation Can Cost You Far More Than Humans Ever Will
iGaming is a massive, lucrative, and constantly growing industry. Therefore, it should come as no surprise that expansion into global markets is an essential aspect of every iGaming brand’s growth strategy – at least those that are worth their salt.
Done in 60 minutes: Traffic Analysis for iGaming Affiliates
Affiliate traffic analysis doesn’t have to be as time-consuming as one might imagine. Within an hour (give or take), you can gain valuable insights into both your own affiliate site traffic and that of your competitors.