Understanding the New Google Page Experience Algorithm Update
One of the foundational principles Google emphasizes is to create high-quality content and provide an optimized user experience. However, that hasn’t always been the case.
Lost in Translation? 6 Top Tips for Quality iGaming Content Translation
A few years ago, if you typed the word “dog” 18 times into Google Translate, from the language of Yoruba to English, users were met with a translation of apocalyptic proportions.
Sports Blogging 101: The Definitive Guide to Writing Compelling Sports Content In 2021
Everyone deserves to follow their dreams doing what they love for a living. Maybe you’ve taken the first step into following yours. And, if you’re passionate about sports, starting a sports blog can be a fun and extremely rewarding way to do just that.
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Appetite for Connection: Build Your Very Own Online iGaming Community
The word ‘community’, depending on where you grew up and who you grew up with, will mean different things to different people. The dictionary definition of the word ‘community’ looks like this:
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Harnessing the Power of Influencer Marketing: iGaming Industry Edition
Affiliate marketing roles are fast changing in today’s cutthroat marketing space. Traditionally, affiliate marketers have played indispensable roles in acquiring and retaining customers for all sorts of industries, iGaming included. And, as we can see, those roles are evolving – and evolving fast.
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The “Gambling for a Good Cause” Card: Gambling and Charity
Some iGaming operators are mostly driven by profit. We get it, it’s good business. But there are also many online casino and sportsbook companies of all sizes that make it a part of their mission to give back to the community.
The Top Trending Keywords in iGaming for 2021
Looking back at the topics that ranked highest in Google searches over a year is always fascinating. It’s also fun observing what was the first thing on people’s minds when they do a Google search.
Featured Snippets: Everything You Ever Wanted to Know (in Nearly Under 5 Mins)
Google estimates that the CTR for paid ads is around 8%. Sounds okay, right? Not when you compare it to 8% CTR for featured snippets – and they’re completely FREE.
Ultimate Guide on How to Become a Successful Online Gambling Affiliate in 2021
What Is Affiliate Marketing? In short, affiliate marketing is getting paid to refer customers to your partners’ products, services, and websites. An online gambling affiliate is one who refers players to online casinos, sports betting, fantasy sports, poker, or bingo websites and earns a commission on how much those players spend on those websites.
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The 2021 Guide to iGaming Content Planning
Every time a new year starts, it’s perfectly normal to look forward to how things will change over the next 365 days – an eternity. Many things can happen within that short time frame, as the past year has so cruelly demonstrated.