.Marketing & Advertising

Marketing texts are designed for one goal only: make customers desire your product and trigger a purchase decision. This includes reaching out to customers, catering to their needs and presenting the right product in the right time, in the right place AND in the right words. To promote your product or service, fulfil and satisfy your customer’s needs a hundred percent and develop a steady demand for your business, language is a powerful tool. A translation in this field requires a great deal of creativity since every target audience reacts to a different stimulus. At this point cultural adaptation comes into play. They say variety is the spice of life and we totally agree with this proverb as the same applies to languages including marketing and advertising translations.

In a globalized world, cultural aspects are becoming more and more decisive and a translator is not merely a language professional but at the same time has to be an expert in his or her target culture. Establishing a relationship with potential customers and creating a demand for your product can be encouraged/facilitated/accomplished by making use of culture-specific linguistic and rhetorical means and devices, such as comparisons, the use of realia, emotive language etc.

Translating marketing material is challenging yet rewarding. Being familiar with the different sound and feel of words, knowing the various connotations of words beyond their common denotation and understanding metaphors, idioms and proverbs are qualities/assets/skills that make/characterize a good/capable translator. In most cases the translator becomes a transcreator, producing a transcreation. This term describes a true piece of art where translating, writing and background knowledge develop/form/unify into a single message that holds true to the intent, style, tone and context of the source text while respecting Weltanschauung, values and characteristics of each and every target culture.

To make your product stand out from the crowd our team of creative minds always works to the highest of standards. We get off the beaten track and conquer new audiences with our out of the box approach to translating marketing and advertising texts. No matter if landing pages, online shops, newsletters, social media or email marketing, promoting your unique product to existing and new customers is our top priority. By means of linguistic, rhetorical, cultural and marketing expertise we work towards increasing your conversion rate, boosting your sales and letting your business growth explode.

Promote your product, service or business with our top-notch translation solutions for marketing and sales and reach out to new audiences. Learn more!