Dating back to 5000 BC, horse racing originated from Central Asia, championed by nomadic tribesmen, known globally as the first culture to domesticate horses. Fast forward to today and it’s now revered as the sport of kings.
Since the introduction of the abbreviation NFT into the global lexicon, these unique digital assets have permeated multiple industries and are the hot topic across pretty much every media outlet you can shake a stick at.
Over a four-year period, Paddy Power Betfair appeared in 8.01% of all gambling-related internet searches carried out by UK players during December 2015 and January 2019.
Euro 2020 marked 60 years since the establishment of the UEFA European Championship, which is now regarded as one of the most preeminent international tournaments on the continent.
Sports to make sense of our own personal lives. After all, sports manage to condense life’s most important lessons into two 45-minute halves, nine innings, four 12-minute quarters of play.
We’re about midway through the new decade as we write this, and just fresh off the heels of the Tens.
Everyone deserves to follow their dreams doing what they love for a living. Maybe you’ve taken the first step into following yours.
Looking back at the topics that ranked highest in Google searches over a year is always fascinating. It’s also fun observing what was the first thing on people’s minds when they do a Google search.
We know what you’re thinking. “Developing content personas? For my iGaming brand? Why? We already know who we’re writing for.”
Much has been said about the undoubted lengths that iGaming providers and marketers go to connect with their target audiences.