We know what you’re thinking. “Developing content personas? For my iGaming brand? Why? We already know who we’re writing for.” “Sure. We’ll just go ahead and create a guideline that no one will likely give a damn about.”
Much has been said about the undoubted lengths that iGaming providers and marketers go to connect with their target audiences.
The iGaming industry is exponentially growing. It’s also becoming exponentially accessible to more and more people through mobile devices such as tablets and phones.
The iGaming vertical is one of the most competitive businesses in today’s fast-paced marketing environment.
One of the things that give gambling its mystique is the lingo that surrounds it.
There are no two ways about it – esports betting has garnered an inexorable rise in popularity over the past several years.
The ongoing coronavirus pandemic has plunged the world into a global health emergency of as yet unprecedented proportions.
The COVID-19 pandemic has turned out to be a life-changing event that affects us all. Unfortunately, many people have been laid off, and businesses in all sectors have been severely affected.
Online sports betting is a highly competitive, multibillion-dollar business. And, like any other online business, it requires a steady influx of traffic and patrons in order to survive.
As the European gambling market gets more saturated with each passing year, things start to open up on the other side of the Atlantic – especially when it comes to sports betting.