The Best Paddy-Powered Publicity Stunts Ever
Over a four-year period, Paddy Power Betfair appeared in 8.01% of all gambling-related internet searches carried out by UK players during December 2015 and January 2019.
A Brief 21st Century History of the UEFA Euro Championships
Euro 2020 marked 60 years since the establishment of the UEFA European Championship, which is now regarded as one of the most preeminent international tournaments on the continent.
10 Inspirational Quotes by Famous Athletes (to Spice Up Your iGaming Content Strategy)
Sports are one of the many metaphors we use as lenses to make sense out of our own personal lives. After all, sports manage to condense life’s most important lessons into two 45-minute halves, nine innings, four 12-minute quarters of play. Or in a 30-second soundbite, if you will.
Ten for the 2010s: The Last Decade’s Top 10 Biggest Sports Moments
We’re about midway through the new decade as we write this, and just fresh off the heels of the Tens. And, this decade is packed with truly memorable moments in sport.
Sports Blogging 101: The Definitive Guide to Writing Compelling Sports Content In 2021
Everyone deserves to follow their dreams doing what they love for a living. Maybe you’ve taken the first step into following yours. And, if you’re passionate about sports, starting a sports blog can be a fun and extremely rewarding way to do just that.
The Top Trending Keywords in iGaming for 2021
Looking back at the topics that ranked highest in Google searches over a year is always fascinating. It’s also fun observing what was the first thing on people’s minds when they do a Google search.
A Complete Guide to Creating Content Marketing Personas for iGaming Brands
We know what you’re thinking. “Developing content personas? For my iGaming brand? Why? We already know who we’re writing for.” “Sure. We’ll just go ahead and create a guideline that no one will likely give a damn about.”
iGaming Sponsorship in Professional Sports: The 2020 Primer
Much has been said about the undoubted lengths that iGaming providers and marketers go to connect with their target audiences.
The Lowdown on Games of Skill vs. Games of Chance
The iGaming industry is exponentially growing. It’s also becoming exponentially accessible to more and more people through mobile devices such as tablets and phones.
Remembering the Coolest iGaming Marketing Campaigns in Recent History
The iGaming vertical is one of the most competitive businesses in today’s fast-paced marketing environment.