A well-written online casino review not only gives an operator high exposure but also informs players of an online casino’s features. That’s why online casino reviews should be central to an online casino marketing strategy.
iGaming isn’t just a highly lucrative industry overall; it’s also a high-performing niche in the affiliate marketing space. Such tantalizing propositions incentivize every online casino affiliate to get the massive numbers of new potential players to choose a particular casino or sportsbook over the rest of the competition.
There’s no question that iGaming is constantly growing in terms of profitability and customer base. The competition keeps getting hotter as more players make the jump from physical to digital casino experiences.
Over a four-year period, Paddy Power Betfair appeared in 8.01% of all gambling-related internet searches carried out by UK players during December 2015 and January 2019.
Euro 2020 marked 60 years since the establishment of the UEFA European Championship, which is now regarded as one of the most preeminent international tournaments on the continent.
Free-to-play (F2P) betting is the rage sweeping the US betting community nationwide. A nascent gambling market, the USA is a country with huge potential for both online sportsbook operators and online casinos alike. Here, online operators are fighting tooth and nail for a slice of the American sports betting market pie.
Sports are one of the many metaphors we use as lenses to make sense out of our own personal lives. After all, sports manage to condense life’s most important lessons into two 45-minute halves, nine innings, four 12-minute quarters of play. Or in a 30-second soundbite, if you will.
Empathetic marketing for the iGaming industry is a bit of a thorny issue. Marketing is innately financial-based; whether directly guiding players towards a deposit or via a larger promotional goal.
We’re about midway through the new decade as we write this, and just fresh off the heels of the Tens. And, this decade is packed with truly memorable moments in sport.
Testimonials are statements supporting your brand’s credibility, expertise, and reputation. They represent the trust your clients have in your brand, therefore making it one of the most persuasive marketing tools out there.