A Brief 21st Century History of the UEFA Euro Championships
Euro 2020 marked 60 years since the establishment of the UEFA European Championship, which is now regarded as one of the most preeminent international tournaments on the continent.
Being a true sports guy, Sebastian will assist our translators with his sports betting knowledge. Coming from a marketing and linguistics perspective, his blog posts will keep you updated with the latest news to boost your iGaming business. Having lived in different English speaking countries he is switching between American and British English with the occasional Aussie word. Please go easy on him.
Gratuitous Gambling: Everything You Need to Know About Free-to-Play Betting
Free-to-play (F2P) betting is the rage sweeping the US betting community nationwide. A nascent gambling market, the USA is a country with huge potential for both online sportsbook operators and online casinos alike. Here, online operators are fighting tooth and nail for a slice of the American sports betting market pie.
10 Inspirational Quotes by Famous Athletes (to Spice Up Your iGaming Content Strategy)
Sports are one of the many metaphors we use as lenses to make sense out of our own personal lives. After all, sports manage to condense life’s most important lessons into two 45-minute halves, nine innings, four 12-minute quarters of play. Or in a 30-second soundbite, if you will.
Empathetic iGaming Marketing – Does it Even Exist?
Empathetic marketing for the iGaming industry is a bit of a thorny issue. Marketing is innately financial-based; whether directly guiding players towards a deposit or via a larger promotional goal.
Ten for the 2010s: The Last Decade’s Top 10 Biggest Sports Moments
We’re about midway through the new decade as we write this, and just fresh off the heels of the Tens. And, this decade is packed with truly memorable moments in sport.
Localized iGaming Testimonial Marketing to Break Through Regions
Testimonials are statements supporting your brand’s credibility, expertise, and reputation. They represent the trust your clients have in your brand, therefore making it one of the most persuasive marketing tools out there.
5 Reasons Why Machine Translation Can Cost You Far More Than Humans Ever Will
iGaming is a massive, lucrative, and constantly growing industry. Therefore, it should come as no surprise that expansion into global markets is an essential aspect of every iGaming brand’s growth strategy – at least those that are worth their salt.
Father’s Day iGaming Marketing Done Right
On 20 June this year, just a couple of weeks around the corner, many countries celebrate one of the most significant annual commemorations across different industries: Father’s Day.
Avoid Duplicate Content to Gain Organic Traffic
What is Duplicate Content? Duplicate content, in general, is the same/similar copy of content that appears more than once on the Internet. This can happen on more than one page on your website and also on multiple sites.
Coining it: Crypto Gambling
Legend has it that the first cryptocurrency – namely Bitcoin – was born deep within the bowels of a blue-light heavy basement somewhere in Japan.