We know what you’re thinking. “Developing content personas? For my iGaming brand? Why? We already know who we’re writing for.” “Sure. We’ll just go ahead and create a guideline that no one will likely give a damn about.”
Many people have an adverse reaction to the sheer mention of SEO. Why is this? Okay, so SEO might not be the most exciting aspect of getting your brand the online visibility it deserves, but why such vitriol?
There are bucket loads of information regarding off-page strategy on the www.
Much has been said about the undoubted lengths that iGaming providers and marketers go to connect with their target audiences.
If you’ve ever had a meeting with your internal iGaming SEO manager, or even just had a casual chin wag over the ever-present watercooler regarding on-page SEO optimization, you could be forgiven for believing that on-page SEO is a somewhat dark art.
We are living in the age of online gambling. Gone are the days of frequenting brick-and-mortar casinos to play your favorite slots or table games. The same is true for visiting physical high-street betting chains to place bets on sports.
iGaming has always been among the largest and most lucrative industries ever since the dawn of the Internet.
The iGaming industry is exponentially growing. It’s also becoming exponentially accessible to more and more people through mobile devices such as tablets and phones.
The iGaming vertical is one of the most competitive businesses in today’s fast-paced marketing environment.
All About the Unconfirmed Google Update of 10th August 2020 As is customary every several months, Google rolled out another massive Google Search ranking algorithm update on August 10. The results caused concern after SEO observers noticed that there was no clear algorithm pattern to the changes – and negatively impacted rankings across the board.…