Over a four-year period, Paddy Power Betfair appeared in 8.01% of all gambling-related internet searches carried out by UK players during December 2015 and January 2019.
Empathetic marketing for the iGaming industry is a bit of a thorny issue. Marketing is innately financial-based; whether directly guiding players towards a deposit or via a larger promotional goal.
Testimonials are statements supporting your brand’s credibility, expertise, and reputation. They represent the trust your clients have in your brand, therefore making it one of the most persuasive marketing tools out there.
Let’s be straight-up about this: link-building game for the casino and sportsbook niche is one of the toughest nuts to crack.
On 20 June this year, just a couple of weeks around the corner, many countries celebrate one of the most significant annual commemorations across different industries: Father’s Day.
Legend has it that the first cryptocurrency – namely Bitcoin – was born deep within the bowels of a blue-light heavy basement somewhere in Japan.
Everyone deserves to follow their dreams doing what they love for a living. Maybe you’ve taken the first step into following yours. And, if you’re passionate about sports, starting a sports blog can be a fun and extremely rewarding way to do just that.
The word ‘community’, depending on where you grew up and who you grew up with, will mean different things to different people. The dictionary definition of the word ‘community’ looks like this:
Affiliate marketing roles are fast changing in today’s cutthroat marketing space. Traditionally, affiliate marketers have played indispensable roles in acquiring and retaining customers for all sorts of industries, iGaming included. And, as we can see, those roles are evolving – and evolving fast.
Looking back at the topics that ranked highest in Google searches over a year is always fascinating. It’s also fun observing what was the first thing on people’s minds when they do a Google search.