International Marketing | Translation Royale

Gambling-Related Policy Updates You Need to Know for Each Social Media Platform

iGaming, International MarketingBy May Thawdar Oo 30 May 2023 Leave a comment

Platforms like Twitch have extended their policy to ban sites containing roulette, slots, and dice games. Google remains ad-friendly but with new updates.

Google vs. ChatGPT: Do AI Writing Tools Violate Google’s Quality Standards?

International MarketingBy May Thawdar Oo 18 April 2023 Leave a comment

Google has long penalized auto-generated content under its quality guidelines. Will using ChatGPT and AI writing tools tank your search rankings? Let’s find out.

iGaming Content Localization: Which Marketing Materials Should You Localize?

International Marketing, TranslationBy May Thawdar Oo 12 April 2023 Leave a comment

Author: May Thawdar Oo It was a watershed year for the global iGaming industry in 2022. The legalization of online casino gaming and sports betting enabled the sector to emerge on a bullish footing in 2023. New jurisdictions are going live with iGaming across all continents and regions, creating an abundance of opportunity for operators…

The 7 Most Egg-cellent iGaming Easter Marketing Campaigns

International MarketingBy May Thawdar Oo 6 April 2023 Leave a comment

Marketing manager rabbiting on about your next iGaming Easter marketing campaign? Draw inspiration from the seven most egg-citing Easter casino promos, here.

The iGaming Marketing Funnel? It’s Really a Galactic Donut!

International MarketingBy Sebastian Scheplitz 17 March 2023 1 Comment

Author: Sebastian Scheplitz “Oh, marketing. You’re kind of cute. You know how you don’t, like, mature and move with the times? But this really has to stop”. Or so goes a dialogue that wouldn’t sound too inappropriate in a soap opera. The truth is that some marketing terminology hasn’t changed within the last 100 years…

5 Winning Product Marketing Tips for Casino Software Developers

International MarketingBy Sebastian Scheplitz 3 March 2023 Leave a comment

We draw the line between content and product marketing, and delve neck-deep into the ocean of product marketing in iGaming. Read all about it here.

Who’s Afraid of Big, Bad ChatGPT 3.0? Here are 7 Reasons Why Content Marketers Shouldn’t

Insights, International MarketingBy Sebastian Scheplitz 1 March 2023 Leave a comment

ChatGPT has been hyped by some as the next big game-changer in content marketing. But does it really pose an existential threat to content marketers and writers?