Content marketing has the power to generate leads, increase organic traffic, boost conversion rates and deliver marketing ROI. When done right, it can even establish your brand as an industry leader whom your clients love working with, and your competitors can look up to!
You can’t jump into a website localization project without deciding which languages you want to support on your website. The more languages there are to be targeted, the higher the expenses will be, and some languages cost more than others because of the added technical requirements. That is why it is crucial to choose your…
As companies venture out to extend their market reach, one factor rises above all to determine its success, and that is – localization.
Content repurposing is a way of creating new varieties of content by recycling the existing ones as the main backbone.
Having a competitive spirit is an essential factor of any success story. But, you don’t have to treat all competitors as enemies of your business to become a leader in your field.
As we’ve laid out in our article “History of Content Marketing: The First Wave,” even before “content marketing” was a thing, Johnson & Johnson already knew how to play the game by distributing free content to educate its customers and boost product sales. Now that’s exactly what e-books nowadays are trying to do.
Since the earliest days, content marketing is all about creating compelling content to persuade customers how a product or a service can add extra value to their lives.
Thanks to technology advancement, there are more than 3 billion active social media users around the world now. That’s almost half of the world’s population!
The online gambling industry is a very fast-paced, competitive world. In order to penetrate foreign markets, iGaming operators need to deliver what local customers want, in a way they want it before their competitors do. That’s why a lot of major online gambling websites are now building a strong online presence on main social media…
How often have you found yourself really amazed by reading the information that is not valid anymore? The answer is probably “Never.”