Reading Time: 4 minutes A guide to attracting millennials with your content Millennials or Gen Y refer to people born between 1980 and 2000. True to the nickname ‘Digital Natives,’ they rely heavily on technology and media before they make any important decisions. Consumer behavior keeps changing for each generation and marketing trends have to evolve along with it.
Reading Time: 5 minutes Millennials or the Generation Y is the segment of people who are born between the years 1980 and 2000. The rise of the internet and ultimately smartphones glued them to their mobile devices and kept them away from gambling. The casino gaming industry was a hit amongst their previous generations.
Reading Time: 3 minutes When Siri was integrated into the iPhone 4S for its release back in 2011, many of us thought it was a pretty cool and nifty new feature – a bit like a sci-fi reality. But the real-world reality was, even though it was an exciting technological step into the future to have our Apple smartphones…
Reading Time: 4 minutes A lot of countries dub movies. We Germans do it, the Spanish speaking world does it and a lot of other nations do it as well. There’s no shame in that. Alright, maybe the Scandinavians, who don’t do it, have a better English pronunciation in middle school than the average German college student, but that’s…
Reading Time: 3 minutes We are used to watching movies a certain way. And most of the time we don’t think about how different other cultures are used to enjoy their cinematographics.
Reading Time: 3 minutes Ever since we have developed modern means of communication and are expanding markets beyond borders, big brands had to market their products all over and in many different languages. Most of the time, this is done by marketing professionals in cooperation with language specialists that have cultural and linguistic differences in mind.
Reading Time: 2 minutes You probably know the Pixar logo by heart and also for movies like Cars or Wall-E. But did you know that the logos for these movies looked different in different languages around the world? If you’re saying: “Obviously, duh, because of languages…”, do you know how they actually looked like?