A guide to attracting millennials with your content by Translation Royale

A guide to attracting millennials with your content

Reading Time: 4 minutes A guide to attracting millennials with your content Millennials or Gen Y refer to people born between 1980 and 2000. True to the nickname ‘Digital Natives,’ they rely heavily on technology and media before they make any important decisions. Consumer behavior keeps changing for each generation and marketing trends have to evolve along with it.

International Brands Map - Translation Royale

From innuendoes to horror stories – when international marketing goes wrong

Reading Time: 3 minutes Ever since we have developed modern means of communication and are expanding markets beyond borders, big brands had to market their products all over and in many different languages. Most of the time, this is done by marketing professionals in cooperation with language specialists that have cultural and linguistic differences in mind.