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  • START
  • SERVICES
    • iGaming Translation and Content Localization
    • Content Writing and Content Creation
    • Sports Reviews
    • Localization
    • iGaming T&Cs Translation
    • Proofreading & Editing
    • Content Strategy
  • AREAS OF EXPERTISE
    • iGaming
    • Sports & Sportsbook
    • Fintech & Cryptocurrency
    • eSports
    • Daily Fantasy Sports
    • Marketing & Advertising
    • Travel
    • Legal
    • Our Languages
      • Europe
        • Finnish
        • French
        • German
        • Italian
        • Norwegian
        • Portuguese
        • Spanish
        • Swedish
      • Asia
        • Chinese
        • Japanese
        • Thai
        • Vietnamese
      • North America
      • South America
        • Portuguese
        • Spanish
      • Africa
      • Oceania
  • INSIGHTS
    • Blog
    • eBooks
    • White Papers
  • ABOUT US
    • About us
    • CAREERS
  • CONTACT US
    • Contact us
    • Free Discovery Call
    • FAQ

Category Archives: International Marketing

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Inclusivity and Accessibility - Translation Royale

Inclusivity and Accessibility: Tackling iGaming’s Next Big Challenge

International Marketing, Languages, TranslationBy May Thawdar Oo20 July 2023Leave a comment

From device-specific websites to using sociolects, know how to make your iGaming content and website more inclusive and accessible.

Promo Ideas During Football Matches - How Can Brands Leverage Football Advertising - Translation Royale

Promo Ideas During Football Matches: How Can Brands Leverage Football Advertising?

International Marketing, SportsBy Sebastian Scheplitz6 July 2023Leave a comment

Football arenas offer plenty of opportunities for advertisers to get their brands in front of their key target demographics. Here’s how YOUR brand can benefit.

Google’s Latest Generative AI Update And What It Means for iGaming Marketing - Translation Royale

Google’s Latest Generative AI Update And What It Means for iGaming Marketing

iGaming, International MarketingBy Sebastian Scheplitz26 June 2023Leave a comment

Google recently rolled out more new artificial intelligence technology for its core search product. Here’s how it might play out for iGaming.

The Role of Content vs. Context in iGaming Content Marketing - Translation Royale

The Role of Content vs. Context in iGaming Content Marketing

iGaming, International MarketingBy May Thawdar Oo7 June 20231 Comment

Content is king in every sense of the word when it comes to content marketing – iGaming included. Here’s why.

Gambling-Related Policy Updates You Need to Know for Each Social Media Platform

iGaming, International MarketingBy May Thawdar Oo30 May 20231 Comment

Platforms like Twitch have extended their policy to ban sites containing roulette, slots, and dice games. Google remains ad-friendly but with new updates.

Google vs. ChatGPT - Do AI Writing Tools Violate Google’s Quality Standards - Translation Royale

Google vs. ChatGPT: Do AI Writing Tools Violate Google’s Quality Standards?

International MarketingBy May Thawdar Oo18 April 2023Leave a comment

Google has long penalized auto-generated content under its quality guidelines. Will using ChatGPT and AI writing tools tank your search rankings? Let’s find out.

A Localization Guide for iGaming and Online Casino Marketing Materials - Translation Royale

iGaming Content Localization: Which Marketing Materials Should You Localize?

International Marketing, TranslationBy May Thawdar Oo12 April 20231 Comment

Want to expand your iGaming business and turbocharge your entry into new and exciting markets? Localize your marketing materials. Here’s how.

The 7 Most Egg-cellent iGaming Easter Marketing Campaigns - Translation Royale

The 7 Most Egg-cellent iGaming Easter Marketing Campaigns

International MarketingBy May Thawdar Oo6 April 2023Leave a comment

Marketing manager rabbiting on about your next iGaming Easter marketing campaign? Draw inspiration from the seven most egg-citing Easter casino promos, here.

The iGaming Marketing Funnel - It’s Really a Galactic Donut - Translation Royale

The iGaming Marketing Funnel? It’s Really a Galactic Donut!

International MarketingBy Sebastian Scheplitz17 March 20232 Comments

Build a rock-solid iGaming marketing strategy with our guide to customer journeys for software developers. Forget the iGaming Marketing Funnel, it’s a Galactic Donut!

5 Winning Product Marketing Tips for Casino Software Developers - Translation Royale

5 Winning Product Marketing Tips for Casino Software Developers 

International MarketingBy Sebastian Scheplitz3 March 2023Leave a comment

We draw the line between content and product marketing, and delve neck-deep into the ocean of product marketing in iGaming. Read all about it here.

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