International Brands Map - Translation Royale

From innuendoes to horror stories – when international marketing goes wrong

Ever since we have developed modern means of communication and are expanding markets beyond borders, big brands had to market their products all over and in many different languages. Most of the time, this is done by marketing professionals in cooperation with language specialists that have cultural and linguistic differences in mind.

Hollywood Sign - Translation Royale

How Hollywood turned Translation into a Blockbuster

In our globalised world, language eventually made it to the big screen. Although English is commonly spoken and accepted as an international means of communication, there are more than 7,000 languages worldwide. This gives plenty of opportunity for directors, producers, and artists to explore the cinematographic potential of language and introduce translation and interpreting to…