A Complete Primer on Game Localization for 2022
Game localization entails more than just translating texts and dialogues from their original languages. So, let’s see what essential aspects of a game we can localize and how we go about it!
5 Reasons Why Machine Translation Can Cost You Far More Than Humans Ever Will
iGaming is a massive, lucrative, and constantly growing industry. Therefore, it should come as no surprise that expansion into global markets is an essential aspect of every iGaming brand’s growth strategy – at least those that are worth their salt.
Lost in Translation? 6 Top Tips for Quality iGaming Content Translation
A few years ago, if you typed the word “dog” 18 times into Google Translate, from the language of Yoruba to English, users were met with a translation of apocalyptic proportions.
15 Gambling Idioms Every Newbie Should Know
Oh, idioms. Idioms are the bane of every language student as well as every novice gambler. They act as the spice that brings unmistakable flavor and panache to words.
A Beginner’s Guide to US and UK Sports Betting Terms for Sportsbook Marketers
One of the things that give gambling its mystique is the lingo that surrounds it. As with any hobby, sport, or activity, betting possesses its own unique set of jargon, slang, and colloquial terms that bettors may use during conversation.
10 Creative Sportsbook Marketing Campaign Ideas for Maximum ROI
Competing in the online sports betting market without a solid campaign strategy is a recipe for disaster. And here is how you can maximize your sportsbook’s ROI.
Unicode: The Journey From Standardizing Texts to Emojis
Wondering why texts sometimes look crooked, or why emojis look different from, let’s say, Apple to Facebook Messenger?
The Culprit Behind the Unicode Character Display Problem and How to Solve It
Introduction to the Unicode Character Issue Localization projects, as all experts know, require great attention to detail. The correct technical terms, suitable language usage, and adaptive translation are some crucial factors needed to produce a successful localization project.
7 Things to Know Before Localizing in Latin American Spanish
When you’re thinking about localizing your online casino content or translating your sportsbook into Spanish, it makes sense to not just target Spain alone but also the whole of Latin America, as we’ve explained in our article about the iGaming markets in Latin America.
Online Gambling Localization in Latin America: A General Overview
While the UK iGaming giants are rocking in the Brexit ocean, and US-based companies are going through painstaking state-by-state regulations, Latin America seems to be a much more approachable land of opportunities for iGaming business owners.