A Beginner’s Guide to US and UK Sports Betting Terms for Sportsbook Marketers
One of the things that give gambling its mystique is the lingo that surrounds it.
10 Creative Sportsbook Marketing Campaign Ideas for Maximum ROI
Online sports betting is a highly competitive, multibillion-dollar business. And, like any other online business, it requires a steady influx of traffic and patrons in order to survive.
Unicode: The Journey From Standardizing Texts to Emojis
Wondering why texts sometimes look crooked, or why emojis look different from, let’s say, Apple to Facebook Messenger?
The Culprit Behind the Unicode Character Display Problem and How to Solve It
Introduction to the Unicode Character Issue Localization projects, as all experts know, require great attention to detail. The correct technical terms, suitable language usage, and adaptive translation are some crucial factors needed to produce a successful localization project.
7 Things to Know Before Localizing in Latin American Spanish
When you’re thinking about localizing your online casino content or translating your sportsbook into Spanish, it makes sense to not just target Spain alone but also the whole of Latin America, as we’ve explained in our article about the iGaming markets in Latin America.
Online Gambling Localization in Latin America: A General Overview
While the UK iGaming giants are rocking in the Brexit ocean, and US-based companies are going through painstaking state-by-state regulations, Latin America seems to be a much more approachable land of opportunities for iGaming business owners.
History of the Ten Oldest Languages in the World Which Are Still in Use Today
Since primitive age, we humans, have used different ways to communicate with each other, exchange information, express ourselves, and even be creative.
The Subtleties of German Spelling – Casino or Kasino?
Our company’s roots lie in Germany and as language professionals, we like to live up to one of the most common clichés about Germans: Accuracy and fussiness.
The Longest Words in the 12 Most Popular European Languages
Did you know that the longest word in the world according to the Guinness World Records is a 195-character long Sanskrit compound word? This word describes a region near Kanci, Tamil Nadu, India, and it seemed to appear in a 16th-century literature work by Tirumalāmbā, Queen of Vijayanagara.
Marketing Localization: Do’s and Don’ts for the iGaming Industry
What is Localization? Localization, also known as “l10n,” refers to the process of adapting a product or service to the language and culture preference of the targeted local segment where it will be advertised and sold.