The Subtleties of German Spelling – Casino or Kasino?
Our company’s roots lie in Germany and as language professionals, we like to live up to one of the most common clichés about Germans: Accuracy and fussiness.
The Longest Words in the 12 Most Popular European Languages
Did you know that the longest word in the world according to the Guinness World Records is a 195-character long Sanskrit compound word? This word describes a region near Kanci, Tamil Nadu, India, and it seemed to appear in a 16th-century literature work by Tirumalāmbā, Queen of Vijayanagara.
Marketing Localization: Do’s and Don’ts for the iGaming Industry
What is Localization? Localization, also known as “l10n,” refers to the process of adapting a product or service to the language and culture preference of the targeted local segment where it will be advertised and sold.
7 Best TED Talks About Languages
There are over 7,000 languages spoken around the world today, and each one is unique in its own way. So, how do we know where they originated from and how they are affecting our mind? Is the English language breaking down the language barrier or creating more problems?
7 Most Famous Translation Failures of All Time
Have you ever been to a local restaurant, and found yourself laughing hysterically at the cringe-worthy translation failures on the menu? “Mushroom” becomes “much room,” and “carp” can turn into “crap” with just one spelling mistake.
From Lumos to Nox – the linguistic roots of Harry Potter spells
J.K. Rowling has gifted us with one of the most iconic book series since Lord of the Rings. Harry Potter is taught at university and is a staple of every child’s (and a lot of od adults’) bookshelf. It is a coming of age tale like no other and every generation since millennials at least…
Why Germans love their Compound Words
Germans are known for being punctual, efficient and direct. Some even say we don’t have any sense of humour (which is not true by the way). As a nation, we like to travel, drink beer and football. When it comes to our language, people often describe the sound of German as harsh and unpleasant, almost…
The pitfalls of movie title translations
A lot of countries dub movies. We Germans do it, the Spanish speaking world does it and a lot of other nations do it as well. There’s no shame in that. Alright, maybe the Scandinavians, who don’t do it, have a better English pronunciation in middle school than the average German college student, but that’s…
From innuendoes to horror stories – when international marketing goes wrong
Ever since we have developed modern means of communication and are expanding markets beyond borders, big brands had to market their products all over and in many different languages. Most of the time, this is done by marketing professionals in cooperation with language specialists that have cultural and linguistic differences in mind.
How Hollywood turned Translation into a Blockbuster
In our globalised world, language eventually made it to the big screen. Although English is commonly spoken and accepted as an international means of communication, there are more than 7,000 languages worldwide. This gives plenty of opportunity for directors, producers, and artists to explore the cinematographic potential of language and introduce translation and interpreting to…