Our company’s roots lie in Germany and as language professionals, we like to live up to one of the most common clichés about Germans: Accuracy and fussiness.
As we’ve laid out in our article “History of Content Marketing: The First Wave,” even before “content marketing” was a thing, Johnson & Johnson already knew how to play the game by distributing free content to educate its customers and boost product sales. Now that’s exactly what e-books nowadays are trying to do.
Since the earliest days, content marketing is all about creating compelling content to persuade customers how a product or a service can add extra value to their lives.
Thanks to technology advancement, there are more than 3 billion active social media users around the world now. That’s almost half of the world’s population!