The word ‘community’, depending on where you grew up and who you grew up with, will mean different things to different people. The dictionary definition of the word ‘community’ looks like this:
Affiliate marketing roles are fast changing in today’s cutthroat marketing space. Traditionally, affiliate marketers have played indispensable roles in acquiring and retaining customers for all sorts of industries, iGaming included. And, as we can see, those roles are evolving – and evolving fast.
Some iGaming operators are mostly driven by profit. We get it, it’s good business. But there are also many online casino and sportsbook companies of all sizes that make it a part of their mission to give back to the community.
Looking back at the topics that ranked highest in Google searches over a year is always fascinating. It’s also fun observing what was the first thing on people’s minds when they do a Google search.
Google estimates that the CTR for paid ads is around 8%. Sounds okay, right? Not when you compare it to 8% CTR for featured snippets – and they’re completely FREE.
What Is Affiliate Marketing? In short, affiliate marketing is getting paid to refer customers to your partners’ products, services, and websites. An online gambling affiliate is one who refers players to online casinos, sports betting, fantasy sports, poker, or bingo websites and earns a commission on how much those players spend on those websites.
Every time a new year starts, it’s perfectly normal to look forward to how things will change over the next 365 days – an eternity. Many things can happen within that short time frame, as the past year has so cruelly demonstrated.
Every single angle, each itsy-bitsy-teenie-weenie SEO element, the one single thing that your competitors aren’t doing could be enough to give you a much-needed edge in the iGaming SEO race.
We know what you’re thinking. “Developing content personas? For my iGaming brand? Why? We already know who we’re writing for.” “Sure. We’ll just go ahead and create a guideline that no one will likely give a damn about.”
Many people have an adverse reaction to the sheer mention of SEO. Why is this? Okay, so SEO might not be the most exciting aspect of getting your brand the online visibility it deserves, but why such vitriol?