Much has been said about the undoubted lengths that iGaming providers and marketers go to connect with their target audiences.
If you’ve ever had a meeting with your internal iGaming SEO manager, or even just had a casual chin wag over the ever-present watercooler regarding on-page SEO optimization, you could be forgiven for believing that on-page SEO is a somewhat dark art.
We are living in the age of online gambling. Gone are the days of frequenting brick-and-mortar casinos to play your favorite slots or table games. The same is true for visiting physical high-street betting chains to place bets on sports.
iGaming has always been among the largest and most lucrative industries ever since the dawn of the Internet.
The iGaming industry is exponentially growing. It’s also becoming exponentially accessible to more and more people through mobile devices such as tablets and phones.
The iGaming vertical is one of the most competitive businesses in today’s fast-paced marketing environment.
There are no two ways about it – esports betting has garnered an inexorable rise in popularity over the past several years.
The North European markets are widely considered to be amongst the most profitable in the European iGaming business.
The ongoing coronavirus pandemic has plunged the world into a global health emergency of as yet unprecedented proportions.
While the bigger players in the market may have a competitive advantage when it comes to resources, the beauty of SEO is that it gives lesser-known brands an opportunity to not just participate but perform well in this lucrative niche.