The gambling industry has evolved from brick-and-mortar casinos to online platforms that can be kept in a pocket (i.e. mobile gambling). The market volume of the global online gambling industry is forecasted to reach €48.7 billion ($55 billion) in 2019, that’s more than twice the figure in 2011.
As we’ve covered in our last article about them, Millennials, or as we call them nowadays, Gen Y, are people who were born between 1981 and 1996. In the EU, this generation is accountable for 24% of the overall adult population of the region in 2013.
Millennials or Gen Y refer to people born between 1980 and 2000. True to the nickname ‘Digital Natives,’ they rely heavily on technology and media before they make any important decisions.