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Category Archives: Insights

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A Complete Guide to Creating Content Marketing Personas for iGaming Brands - Translation Royale

A Complete Guide to Creating Content Marketing Personas for iGaming Brands

iGaming, Insights, International Marketing, SportsBy Sebastian Scheplitz12 January 2021Leave a comment

We know what you’re thinking. “Developing content personas? For my iGaming brand? Why? We already know who we’re writing for.” “Sure. We’ll just go ahead and create a guideline that no one will likely give a damn about.”

Boost Your iGaming Site Traffic - Translation Royale

Boost Your iGaming Site Traffic – Go Organic

iGaming, Insights, International MarketingBy May Thawdar Oo17 November 2020Leave a comment

Walk into any supermarket, and you will undoubtedly be overwhelmed by the sheer volume of organic products on the shelves.

This Is How You Should Write Your Next Casino Review - Translation Royale

How to Write a Casino Review in 2021

iGaming, InsightsBy May Thawdar Oo10 November 2020Leave a comment

The age of social media and user-generated content has democratized how we create, consume, and disseminate information across the internet.

iGaming Sponsorship in Professional Sports - The 2020 Primer - Translation Royale

iGaming Sponsorship in Professional Sports: The 2020 Primer

iGaming, Insights, International Marketing, SportsBy Sebastian Scheplitz21 October 2020Leave a comment

Much has been said about the undoubted lengths that iGaming providers and marketers go to connect with their target audiences.

On-Page SEO Strategy - The Cheat Sheet for iGaming Marketers - Translation Royale

On-Page SEO Strategy: The Cheat Sheet for iGaming Marketers

iGaming, Insights, International MarketingBy Sebastian Scheplitz13 October 20202 Comments

If you’ve ever had a meeting with your internal iGaming SEO manager, or even just had a casual chin wag over the ever-present watercooler regarding on-page SEO optimization, you could be forgiven for believing that on-page SEO is a somewhat dark art.

A Glance at the Trending Topics of 2020 in iGaming (And Beyond) - Translation Royale

A Glance at the Trending Topics of 2020 in iGaming (And Beyond)

iGaming, Insights, International MarketingBy Sebastian Scheplitz9 September 20201 Comment

iGaming has always been among the largest and most lucrative industries ever since the dawn of the Internet. 

An Overview of the Scandinavian and DACH Gambling Markets

An Overview of the Scandinavian and DACH Gambling Markets

Country Profiles, iGaming, InsightsBy Sebastian Scheplitz16 July 2020Leave a comment

The North European markets are widely considered to be amongst the most profitable in the European iGaming business.

The Impact of COVID-19 on the Online Gambling and Sports Betting Industry

The Impact of COVID-19 on the Online Gambling and Sports Betting Industry

iGaming, Insights, SportsBy May Thawdar Oo7 July 20202 Comments

The ongoing coronavirus pandemic has plunged the world into a global health emergency of as yet unprecedented proportions.

What You Need to Know - Translation Royale

What You Need to Know If You’re Entering the US Online Gambling Industry

Country Profiles, Insights, International Marketing, SportsBy Sebastian Scheplitz16 June 2020Leave a comment

As the European gambling market gets more saturated with each passing year, things start to open up on the other side of the Atlantic – especially when it comes to sports betting.

7 Reasons Why Your iGaming Site is Not Ranking (And How to Fix Them) - Translation Royale

7 Reasons Why Your iGaming Site is Not Ranking (And How to Fix Them)

iGaming, InsightsBy May Thawdar Oo9 June 2020Leave a comment

While the bigger players in the market may have a competitive advantage when it comes to resources, the beauty of SEO is that it gives lesser-known brands an opportunity to not just participate but perform well in this lucrative niche.

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