We know what you’re thinking. “Developing content personas? For my iGaming brand? Why? We already know who we’re writing for.” “Sure. We’ll just go ahead and create a guideline that no one will likely give a damn about.”
Walk into any supermarket, and you will undoubtedly be overwhelmed by the sheer volume of organic products on the shelves.
The age of social media and user-generated content has democratized how we create, consume, and disseminate information across the internet.
Much has been said about the undoubted lengths that iGaming providers and marketers go to connect with their target audiences.
If you’ve ever had a meeting with your internal iGaming SEO manager, or even just had a casual chin wag over the ever-present watercooler regarding on-page SEO optimization, you could be forgiven for believing that on-page SEO is a somewhat dark art.
iGaming has always been among the largest and most lucrative industries ever since the dawn of the Internet.
The North European markets are widely considered to be amongst the most profitable in the European iGaming business.
The ongoing coronavirus pandemic has plunged the world into a global health emergency of as yet unprecedented proportions.
As the European gambling market gets more saturated with each passing year, things start to open up on the other side of the Atlantic – especially when it comes to sports betting.
While the bigger players in the market may have a competitive advantage when it comes to resources, the beauty of SEO is that it gives lesser-known brands an opportunity to not just participate but perform well in this lucrative niche.