Understanding the New Google Page Experience Algorithm Update
One of the foundational principles Google emphasizes is to create high-quality content and provide an optimized user experience. However, that hasn’t always been the case.
Sports Blogging 101: The Definitive Guide to Writing Compelling Sports Content In 2021
Everyone deserves to follow their dreams doing what they love for a living. Maybe you’ve taken the first step into following yours. And, if you’re passionate about sports, starting a sports blog can be a fun and extremely rewarding way to do just that.
Harnessing the Power of Influencer Marketing: iGaming Industry Edition
Affiliate marketing roles are fast changing in today’s cutthroat marketing space. Traditionally, affiliate marketers have played indispensable roles in acquiring and retaining customers for all sorts of industries, iGaming included. And, as we can see, those roles are evolving – and evolving fast.
The Top Trending Keywords in iGaming for 2021
Looking back at the topics that ranked highest in Google searches over a year is always fascinating. It’s also fun observing what was the first thing on people’s minds when they do a Google search.
Ultimate Guide on How to Become a Successful Online Gambling Affiliate in 2021
What Is Affiliate Marketing? In short, affiliate marketing is getting paid to refer customers to your partners’ products, services, and websites. An online gambling affiliate is one who refers players to online casinos, sports betting, fantasy sports, poker, or bingo websites and earns a commission on how much those players spend on those websites.
A Complete Guide to Creating Content Marketing Personas for iGaming Brands
We know what you’re thinking. “Developing content personas? For my iGaming brand? Why? We already know who we’re writing for.” “Sure. We’ll just go ahead and create a guideline that no one will likely give a damn about.”
Boost Your iGaming Site Traffic – Go Organic
Walk into any supermarket, and you will undoubtedly be overwhelmed by the sheer volume of organic products on the shelves.
How to Write a Casino Review in 2021
The age of social media and user-generated content has democratized how we create, consume, and disseminate information across the internet.
iGaming Sponsorship in Professional Sports: The 2020 Primer
Much has been said about the undoubted lengths that iGaming providers and marketers go to connect with their target audiences.
On-Page SEO Strategy: The Cheat Sheet for iGaming Marketers
If you’ve ever had a meeting with your internal iGaming SEO manager, or even just had a casual chin wag over the ever-present watercooler regarding on-page SEO optimization, you could be forgiven for believing that on-page SEO is a somewhat dark art.