Have you ever been to a local restaurant, and found yourself laughing hysterically at the cringe-worthy translation failures on the menu? “Mushroom” becomes “much room,” and “carp” can turn into “crap” with just one spelling mistake.
Ever since we have developed modern means of communication and are expanding markets beyond borders, big brands had to market their products all over and in many different languages. Most of the time, this is done by marketing professionals in cooperation with language specialists that have cultural and linguistic differences in mind.