Being a true sports guy, Sebastian will assist our translators with his sports betting knowledge. Coming from a marketing and linguistics perspective, his blog posts will keep you updated with the latest news to boost your iGaming business. Having lived in different English speaking countries he is switching between American and British English with the occasional Aussie word. Please go easy on him.
Many people have an adverse reaction to the sheer mention of SEO. Why is this? Okay, so SEO might not be the most exciting aspect of getting your brand the online visibility it deserves, but why such vitriol?
There are bucket loads of information regarding off-page strategy on the www.
Much has been said about the undoubted lengths that iGaming providers and marketers go to connect with their target audiences.
If you’ve ever had a meeting with your internal iGaming SEO manager, or even just had a casual chin wag over the ever-present watercooler regarding on-page SEO optimization, you could be forgiven for believing that on-page SEO is a somewhat dark art.
We are living in the age of online gambling. Gone are the days of frequenting brick-and-mortar casinos to play your favorite slots or table games.
Let’s take a look at the iGaming trends of 2020 and how iGaming brands and marketers should approach today’s hot topics.
Here’s what iGaming companies need to know about games of chance and skill – and it’s not all about legal ramifications.
Let’s celebrate some of the most innovative and daring marketing campaigns that online casino operators and sportsbooks have run in recent times.
Google’s May 2020 Core Update represented another overhaul for its search engine algorithms. Here’s how iGaming companies can effectively manage the changes and remain on the first page.
One of the things that give gambling its mystique is the lingo that surrounds it. As with any hobby, sport, or activity, betting possesses its own unique set of jargon, slang, and colloquial terms that bettors may use during conversation.