Reading Time: 4 minutes A guide to attracting millennials with your content Millennials or Gen Y refer to people born between 1980 and 2000. True to the nickname ‘Digital Natives,’ they rely heavily on technology and media before they make any important decisions. Consumer behavior keeps changing for each generation and marketing trends have to evolve along with it.
Reading Time: 5 minutes Millennials or the Generation Y is the segment of people who are born between the years 1980 and 2000. The rise of the internet and ultimately smartphones glued them to their mobile devices and kept them away from gambling. The casino gaming industry was a hit amongst their previous generations.