When you’re thinking about localizing your online casino content or translating your sportsbook into Spanish, it makes sense to not just target Spain alone but also the whole of Latin America, as we’ve explained in our article about the iGaming markets in Latin America.
While the UK iGaming giants are rocking in the Brexit ocean, and US-based companies are going through painstaking state-by-state regulations, Latin America seems to be a much more approachable land of opportunities for iGaming business owners.
The iGaming industry is a brilliant result of the impact the modern dot com tech industry had and has on the traditional gambling industry.
Content marketing has the power to generate leads, increase organic traffic, boost conversion rates and deliver marketing ROI. When done right, it can even establish your brand as an industry leader whom your clients love working with, and your competitors can look up to!
You can’t jump into a website localization project without deciding which languages you want to support on your website. The more languages there are to be targeted, the higher the expenses will be, and some languages cost more than others because of the added technical requirements. That is why it is crucial to choose your…
As companies venture out to extend their market reach, one factor rises above all to determine its success, and that is – localization.
Content repurposing is a way of creating new varieties of content by recycling the existing ones as the main backbone.
Having a competitive spirit is an essential factor of any success story. But, you don’t have to treat all competitors as enemies of your business to become a leader in your field.
As we’ve laid out in our article “History of Content Marketing: The First Wave,” even before “content marketing” was a thing, Johnson & Johnson already knew how to play the game by distributing free content to educate its customers and boost product sales. Now that’s exactly what e-books nowadays are trying to do.
Since the earliest days, content marketing is all about creating compelling content to persuade customers how a product or a service can add extra value to their lives.