Author: May Thawdar Oo
Droves of iGaming affiliates are slugging it out to rule the roost in Google search rankings, all competing for high-value online gambling keywords.
And if you’re just getting started in the cutthroat world of iGaming affiliate marketing, it can be a Herculean task to break into the right side of the rankings without creating engaging, authoritative, and trustworthy content.
After all, creating iGaming affiliate content that keeps beginners and avid fans yearning for more is the lifeblood of all such programs. The days of spamming mediocre content stuffed with as many keywords and links as possible are no longer going to hack it in this day and age.
Ultimately, creating content for the sake of it won’t fly, and it won’t do any of the brands you work with any favors – and neither should you expect return visits anytime soon.
Don’t fret – we have you covered. This article will detail 12 content types you could incorporate into your affiliate marketing strategy.
And here is an overview of our article that will only help you understand the basics in just two minutes:
1. Casino, Sportsbook, Game, or Developer Reviews
Most online casino and sportsbook fans would be familiar with this kind of iGaming affiliate content, and for a good reason: it consistently draws interest.
And why not?
84% of people trust online reviews as much as word-of-mouth recommendations from friends.
In short, online reviews can make or break your iGaming affiliate marketing business.
iGaming fans are always on the lookout for reviews about casinos, sportsbooks, games, or game developers to determine whether they are trustworthy and secure places to spend their money, whether their customer service is up to standards, how vast their game library is, or if their site is compatible with their devices.
That’s why well-written, comprehensive, and honest reviews will never go out of style.
2. Sports Event Roundups, Previews, Odds, Predictions, and Stats-Based Expert Analysis
Content centered around sports events such as previews, predictions, odds, key stats, and in-depth analysis about a particular fixture or sports event is another reliable content format.
Just type “sports prediction” on the Google machine, and you’ll see a sea of search results featuring sites focused entirely on providing roundups, previews, expert analysis, and predictions.
See, “sharp” bettors rely on such data to formulate their own bets based on factors such as recent form, injuries, statistics, historical results between teams, and records related to a team’s performance against the spread, and odds history, among others.
Therefore, it’s important to focus on accurate sports betting content writing that bettors can base their decisions on.
3. Bonus/Promo-Related Reviews
Another effective content format that’s a proven winner is bonuses or promo-related reviews. They are effective means to hook in new and seasoned players alike with incentives to play at a particular online sportsbook or casino.
Players want to know exactly what they’re getting in a welcome bonus or no-deposit bonus at a particular online casino or sportsbook when they sign up.
They also want to know whether the sites that offer them have caveats such as minimum rollover amounts, number of free spins, and value-adding information such as how to claim them.
Another tactic iGaming affiliate marketers can take is publishing a roundup of seasonal bonuses, allowing players to stay abreast of what’s happening at their preferred online casinos or sportsbooks.
4. Trending Industry Updates
The iGaming industry constantly evolves across regions and continents – and so do the regulations and policies that shape or influence its development.
Therefore, content based on the trending policy and industry developments across different segments and regions is another way to bring in avid iGaming players, followers, or industry spectators. They are the segment that appreciates consuming content about “the business of the business,” so to speak.
It could be long-form, analytical, or short-form content featuring tidbits of what’s going on in the industry, such as the legalization of iGaming across the United States or the latest regulatory frameworks that govern iGaming in Germany.
5. Topic Based on iGaming-Related Trivia
iGaming affiliates are getting more creative than simply getting people to sign up for a newsletter, follow them on social media, or sign up on a particular iGaming operator’s site.
One of the most popular ways to get new audiences is by crafting suitable content based on trivia topics related to online casinos and sportsbooks. This can include content such as the “Top 10 Things to Do in Las Vegas,” the “Best New Games of 2022,” or “Best Cryptocurrencies for iGaming,” to name a few.
iGaming affiliates can use this content format to demonstrate their expertise, products, and services in a fun, organic way that piques their audience’s interest.
If you want some inspiration, here is one of our pub quizzes that we regularly post on our Translation Royale LinkedIn channel:
6. Instructional iGaming Content Such as How-to Guides
Creating informative, useful content that answers readers’ questions has always been one of the key ingredients of the best iGaming affiliate content marketing strategies.
Since a constant stream of new players is coming into the iGaming fold from the physical realm, there is a clear need for evergreen instructional content.
Some examples include how to claim bonuses, set up accounts, bet on sports, interpret odds, or use particular payment methods such as Trustly or cryptocurrencies to fund their online casino or sportsbook accounts.
They are an excellent way to promote value-added iGaming affiliate programs, products, and services.
7. Payment Method Reviews
Payment methods in iGaming are no longer limited to just credit cards, debit cards, and bank transfers.
Nowadays, you have digital wallets, cryptocurrencies, and digital payment apps as options for iGaming fans to fund their accounts.
And we know it can be daunting even to experienced players who are just beginning to get the hang of using a Bitcoin wallet to fund their sportsbook account.
That said, payment method reviews are another valuable content marketing tactic iGaming affiliates can and should employ. After all, more payment options equal more paying customers for iGaming operators – and more chances for iGaming affiliates to earn.
8. New Casinos
Players always look for great deals, bonuses, the best odds, and an enhanced user experience.
New casinos often have more generous introductory offers, game selection, and incentives on hand to encourage new sign-ups and offer a more user- and mobile-friendly platform to entice them.
Creating content about new casinos is a great way to take advantage of this segment of players – and that’s why good, authoritative casino content writing is worth its weight in gold.
9. Content on iGaming Technology and Mobile Compatibility
Mobile devices have irreversibly altered our relationship with technology, including the culture through which gambling is perceived.
More and more people are using mobile devices and smartphones to play at their favorite online casinos or sportsbooks, which shouldn’t be surprising since 6.6 billion people own a smartphone nowadays.
Consequently, avid iGaming fans are moving from their computer screens to their mobile devices, as evidenced by the increasing number of people gambling on their smartphones.
Smartphones have made online gambling more convenient and accessible for everyone, which is why content about the best mobile-compatible iGaming sites or which iGaming sites are best suited for iOS or Android users would be value-added subjects to write about.
10. iGaming Awards and Events Coverage
Content covering iGaming awards and events is another excellent way for iGaming affiliate marketers to cater to the hardcore audience, including industry professionals and observers.
iGaming awards and events are another way for affiliate marketers and professionals to increase brand awareness and gain an inside look at the industry’s best practices and high performers, apart from stepping up their game.
Thus, content pertaining to industry-related awards and events, such as the “Top iGaming Affiliate Awards of 2022” or the “Best iGaming Marketing Awards,” can be another relevant source of industry insights for participants and observers.
11. Evergreen iGaming Content Focused on the Fundamentals
Record numbers of individuals are stepping into the online casino and sports betting world for the first time.
And we understand that the learning curve involved with getting into iGaming can be steep – what with the vocabulary, the terminology, and the myriad of bet types to learn.
Therefore, it’s fitting that educational iGaming content is a certified crowd-pleaser. This can include glossaries, detailed explanations on gambling and betting terminology, or a rundown of bet types for various sports or casino games.
Educational content can also be in the form of responsible gambling, bankroll management, and betting strategies. These topics aren’t going out of style anytime soon; therefore, evergreen content focused on nailing the basics of iGaming will always draw.
12. Short-Form Video Content or Social Media Content for Casino Games
Finally, short-form video or microblogging content on social media platforms like TikTok or Twitter is a short and sweet way to deliver engaging content to a vast, young audience in mere seconds.
Such content can range from quick, bite-sized, and fun content about how to play casino games, how to bet online, or short but informative video commentary about iGaming, just to mention some ideas.
After all, the mobile-first, tech-savvy millennial and adult Gen Z segments comprise the great majority of the world’s population – harnessing your iGaming efforts towards this segment will definitely be a boon to every iGaming brand.
Content Is Vital to iGaming Affiliate Marketing Success
Well-crafted, engaging content is the lifeblood of all iGaming and casino affiliate programs. They keep audiences engaged, and iGaming sites ranked high on search results.
Exceptional content increases organic traffic and distinguishes an iGaming operator’s brand head and shoulders above the rest across regions, demographics, and languages – and these 12 content formats will help you get your iGaming content marketing strategy flying off the mark.
How did you like May Thawdar Oo’s blog post “12 Content Formats You Can Create as an iGaming Affiliate”? Let us know in the comments if you have anything to add, have another content idea for iGaming blog posts, or just want to say “hello.” 🙂