Author: May Thawdar Oo
If your iGaming marketing strategy doesn’t include LinkedIn yet, you might want to reconsider realigning it right now.
Consider this: the iGaming market is tipped to grow leaps and bounds from USD 57.5 billion in 2021 to USD 153 billion by 2030. That’s a big piece of pie, so to speak.
And here’s the alpha: effective iGaming LinkedIn marketing can be the difference your brands need to thrive when the iGaming industry experiences double-digit growth in the next decade.
Needless to say, you’ll want to make sure your B2B iGaming content marketing game is prepared to take on what is sure to be massive demand.
It makes perfect sense for iGaming businesses to tap into LinkedIn: over 850 million professionals and 58 million companies use the platform. It shouldn’t come as a surprise that over 90% of B2B marketing professionals employ the use of LinkedIn for organic marketing.
If you wish to learn how to run effective B2B Content marketing for online casinos and essential iGaming content marketing tips, read on.
We’re going to show you 7 ways how to use LinkedIn for marketing for iGaming businesses.
1. Lead Users to LinkedIn Company & Showcase Page
LinkedIn enables brands to showcase their products, services, and brands using a Company page. They’re a great way to help segment your inbound traffic besides improving user experience.
Using Company and Showcase pages for your iGaming business makes it easy for business owners or professionals to engage with your brand and learn about how you can help their business.
For instance, if your iGaming brand operates subsidiaries in international markets, you can create affiliate pages for them in their respective foreign languages. You can also create showcase pages for your brand’s events or services offered.
Company and Showcase Pages allow you to create bespoke, localized content that’s personalized to help suit LinkedIn users’ needs – including value-adding whitepapers, industry news, market insights, and helpful how-tos.
Interested in setting up your own? Good call. Several best practices come to mind:
- Use clear, concise names. It’s important to use short names that accurately represent your products and services. Overly long names won’t appear in full on the display sidebar.
- Provide accurate information. Prioritize filling out all relevant information fields to make sure your pages look spiffy and professional to provide value for your audience. Don’t forget to run a spell-check.
- Don’t overdo it. It’s possible to create as many as a dozen showcase pages, but remember, quality over quantity. Focus on creating value-generating pages instead.
LinkedIn showcase pages are another way to cast your brand’s net a little farther to gain more high-quality leads with a genuine interest in your brand.
2. Utilize the Advanced Search Function
One of the most valuable features LinkedIn has to offer iGaming marketers and industry leaders is a platform with which to connect with other iGaming professionals.
This helps build quality connections to grow your business and to ensure that you connect with users who can provide legitimate value for your brand. That is, if they can’t find you, you can find them.
Apart from drumming up a new business, you can utilize this feature to find iGaming professionals like copywriters, translation and localization professionals, as well as iGaming companies on LinkedIn that might be interested in your services.
You can also target specific industry segments or business leaders within iGaming.
Once you’ve identified iGaming professionals that could help generate or drive business, connect with them – growing your network helps draw attention to your brand and helps bolster your brand’s clout.
3. Keep Tabs on Your Prospects By Saving Advanced Searches
We get it – it can be tedious setting up filters and ticking boxes to find potential leads on LinkedIn’s advanced search.
Don’t let those hours go to waste.
Save them to find future B2B leads.
It’s as simple as clicking the “Save Search” button and pulling it up the next time you need to hit up potential leads.
However, keep in mind that you’ll only be able to save 3 searches at a time if you don’t upgrade to a LinkedIn Premium account – a good reason to go Premium.
4. Deploy Targeted LinkedIn Ads for iGaming
One of the best LinkedIn marketing strategies for iGaming businesses is to deploy targeted LinkedIn ads just as you would using Facebook and Instagram.
For instance, LinkedIn allows you to create targeted ads for specific B2B audiences based on attributes like industry, company name, or company size. This makes it a fantastic tool for implementing well-placed targeted ads for specific iGaming businesses and their key personnel.
Once you’ve narrowed it down to a particular audience, you can concentrate your efforts on creating engaging, value-added content for your targeted ads.
Want to drill down further and hyper-target your ads?
You can fine-tune your campaigns further by doing A/B testing on LinkedIn – meaning you could test variations of multiple ad types to see what works best.
Whichever rotation or optimization of ads brings in the most number of impressions will be seen by more users than others.
This could be well-placed iGaming-related social media posts, thought pieces on iGaming, videos, and everything in between.
5. Create Compelling, High-Quality Content Regularly
Perhaps the best way to build credibility with content marketing is consistently creating quality content.
High-quality content is always a LinkedIn crowd-pleaser that can help you land iGaming clients and is a great way to increase visibility in the iGaming scene. LinkedIn allows you to post a variety of value-added content like quirky videos, blog articles, and infographics to raise brand awareness.
However, the adage “quality over quantity” also applies to creating iGaming content – and it takes more than just one good piece of content to see results.
That’s where an effective content marketing strategy optimized for iGaming comes in.
You can create well-thought-out posts that address iGaming companies’ pain points and the problems that they aim to solve, or create interesting, helpful content.
Besides attracting brand engagement, you might even get them to share your content for your brand to spark conversation or even go viral – expanding your brand’s reach to a whole new set of eyes.
Here are a few more best practices to extract the most value out of your iGaming LinkedIn content marketing strategy:
- Jazz up your posts. LinkedIn posts with images get twice the engagement. Use it wisely.
- Utilize hashtags. Hashtags help you organize your content based on which audience you wish to reach.
- Keep things consistent with a publishing schedule. One of the best ways to stay on top of your B2B iGaming content marketing strategy is to create a content calendar. This helps build consistency and demonstrate expertise as a source of quality iGaming content.
6. Turn Your Team into Your iGaming Brand’s Advocates on LinkedIn
Yet another one of the best LinkedIn content marketing strategies for 2022 is to encourage active team participation in brand-building activities on the social media platform.
What better way to help get your brand message out – and demonstrate authority – by actively commenting, reacting, and sharing your company’s content?
Not only that, but your team will also build clout on the social platform, and help turn them into brand ambassadors.
7. Direct LinkedIn Users to Your Website
You need to put in the time to generate leads from LinkedIn. One of the best ways to make your LinkedIn presence purposeful is by using your company and showcase pages as lead generation pages.
One of the best ways to do this is to structure your pages as pipelines to your official websites. Make sure that links to your iGaming site’s social media channels on your content are relevant.
Add purpose to your posts by structuring it to convert, cultivate trust, or get your audience to act.
These strategies will help drive more organic traffic to your website.
Putting It All Together: A Guide to Setting Up B2B iGaming Marketing Strategies on LinkedIn
Now that we’ve outlined the essential steps to creating an iGaming B2B marketing for LinkedIn, let’s get into the nitty-gritty details of putting one together.
The first step is to identify your target audience – that is, iGaming companies on LinkedIn and iGaming professionals – you’ll want to focus your efforts on them.
That means catering to their specific interests. For instance, you can start an iGaming blog featuring engaging content that iGaming industry professionals and decision-makers will find valuable.
If you’re running a targeted iGaming ad campaign, make sure to use hashtags and buzzwords that find themselves in the middle of every iGaming conversation – or solutions to problems that most iGaming brands face.
Drill down on your target audience’s wants and needs, and tailor your iGaming B2B marketing strategy that answers them.
Next up, you’ll need to sort out your iGaming company’s LinkedIn company page.
Do a quick audit of your company page and make sure that all fields are filled out with accurate, up-to-date information with no broken links or spelling and grammar errors.
After all, complete, active LinkedIn pages generate five times more impressions than a page with more holes in it than Swiss cheese.
So, before you dive into the deep end of iGaming LinkedIn B2B marketing strategy, make sure you have the following details ironed out:
- Company logo. Putting a logo on your LinkedIn page lends an air of credibility to your iGaming company.
- Company overview. This is where you would lay out the unique value proposition of your brand, its mission and vision, and how it can help iGaming businesses succeed.
- Key organizational info. Address info, key people, contact details, industry, location, and size all factor in. Also, make sure this part includes relevant links to your company.
- Showcase pages. If you operate in international markets or offer various services, showcase pages will help further granularize your target audience – which is one of the best LinkedIn B2B marketing strategies to use for iGaming.
Last, but not least: check out how your pages are performing by auditing key metrics information such as impressions, leads generated, and conversions (e.g. website clicks) that indicate the amount of traffic you drive to your site from LinkedIn.
These statistics will help you form key performance indicators that you can measure once you implement your B2B marketing strategy. Benchmarking will help you determine how well your B2B marketing strategy is performing and make the necessary adjustments.
Ultimately, there are more ways you can harness the power of LinkedIn to grow your business than you can shake a stick at – and generate substantially improved results.
How did you like May Thawdar Oo’s blog post “7 Up-to-Date Tactics to Harness the Power of LinkedIn for iGaming”? Let us know in the comments if you have anything to add, have another content idea for iGaming blog posts, or just want to say “hello.” 🙂