Twitter: The New Frontier for Sports Betting Marketing
Surprise, surprise: social media platform Twitter is driving sports betting growth in the United States. Here’s why.
Horse Racing: NFTs in the Running for Gambling Supremacy
Dating back to 5000 BC, horse racing originated from Central Asia, championed by nomadic tribesmen, known globally as the first culture to domesticate horses. Fast forward to today and it’s now revered as the sport of kings.
Dominance of NFTs in the Sports Betting World
Since the introduction of the abbreviation NFT into the global lexicon, these unique digital assets have permeated multiple industries and are the hot topic across pretty much every media outlet you can shake a stick at.
The Best Paddy-Powered Publicity Stunts Ever
Over a four-year period, Paddy Power Betfair appeared in 8.01% of all gambling-related internet searches carried out by UK players during December 2015 and January 2019.
A Brief 21st Century History of the UEFA Euro Championships
Euro 2020 marked 60 years since the establishment of the UEFA European Championship, which is now regarded as one of the most preeminent international tournaments on the continent.
10 Inspirational Quotes by Famous Athletes (to Spice Up Your iGaming Content Strategy)
Sports to make sense of our own personal lives. After all, sports manage to condense life’s most important lessons into two 45-minute halves, nine innings, four 12-minute quarters of play.
Ten for the 2010s: The Last Decade’s Top 10 Biggest Sports Moments
We’re about midway through the new decade as we write this, and just fresh off the heels of the Tens.
Sports Blogging 101: The Definitive Guide to Writing Compelling Sports Content In 2021
Everyone deserves to follow their dreams doing what they love for a living. Maybe you’ve taken the first step into following yours.
The Top Trending Keywords in iGaming for 2021
Looking back at the topics that ranked highest in Google searches over a year is always fascinating. It’s also fun observing what was the first thing on people’s minds when they do a Google search.
A Complete Guide to Creating Content Marketing Personas for iGaming Brands
We know what you’re thinking. “Developing content personas? For my iGaming brand? Why? We already know who we’re writing for.”