And from a professional perspective, Valentine’s Day is the best opportunity for iGaming businesses to become a part of their customers’ memorable journey. There is nothing new about seasonal marketing campaigns, but it is nonetheless a very powerful proven tactic indeed. With the right marketing strategies, even non-romantic industries like online gambling can benefit from this sentimental season.
Curious enough? Then this video will give you a good idea of the topics covered in this article before we dive deep into the details.
Now, let’s take a closer look at some of the best iGaming marketing ideas for Valentine’s Day that can win your players’ hearts and, at the same time, increase traffic and conversion for your business.
1. Spark the beautiful memories
February 14th is this one time in the whole year when everyone abundantly shares their love stories on social media. So, why not turn this upcoming social media hype into a marketing strategy for your iGaming business?
Ask your customers to post a photo of them cheering at a match or playing at a casino together with their loved ones. The next step for them could be to write a story of that unforgettable moment on social media, use campaign-specific hashtags, and tag your social media account.
You can then choose the best stories from all the submissions, and reward the winners with a trip to, let’s say the Maldives, one of the most beautiful places on earth.
Last year, Uber Romania also used a similar concept by asking its followers to write about the most memorable date they’ve ever had in the comment section and rewarding the winners with free Uber Eats and Uber rides.
2. Show your love to the local community
Who said “love” has to be between couples only? Several organizations are in serious need of your support and care. So, break the norm this season and show some love to your community with some of these thoughtful plans:
- Organize a volunteering activity at/for a non-profit organization
- Ask your players to donate a small percentage of payout to a charity fund at the end of a game
- Donate to a charity like Activity Alliance | Disability Inclusion Sport
- Donate daily-essential supplies to a home for old racehorses, like Living Legends – The International Home of Rest for Champion Horses
- Run a fundraiser for one of the national healthcare research foundations such as The Children’s Heart Foundation in the US, or the Cancer Research UK
Check out #ApacheCat standing tall at the launch of last year's #AllStarMile. Help us get @ellertonzahra trained #Aristia into the race this year and we will receive 10% of her winnings!— Living Legends (@LivingLegendsAU) February 6, 2020
Vote now, you'll be helping our All Stars: https://t.co/nem5krr3Ah pic.twitter.com/0gaLf0au5f
Such good act will not only reflect on your company’s reputation but also allow you to inspire fellow iGaming companies to follow your footsteps.
3. Adapt your brand to the theme of love
Make your followers get into the spirit of love by giving your brand a seasonal makeover. This could be adding a romantic touch to an email header, social media banner, or even a personalized tweak on your logo to suit Valentine’s Day theme.
Here are a few examples of what we’ve created for our company and a few of our clients:
(P.S. These are not official logos and they are created only to show our readers how easy a branding makeover can be.)
But you don’t have to limit yourself to just creating visual content. If you have physical products, go ahead and redesign them so they can be a part of your customers’ romantic journeys too!
For your inspiration, this is what Pizza Hut did for last year’s Valentine’s day campaign:
4. Be your customers’ valentine
Yes, you can send a lovely email to customers on Valentine’s day, but no, you are not the only one doing it.
“Personalization” should be the key to your list of iGaming marketing ideas for this Valentine’s Day. So, why not be your customers’ valentine and send them a thoughtful gift right to their doorsteps instead?
Be it a bouquet of 100 roses, a box of chocolate wrapped in edible gold, or a beer crate with 100 special beers – the choice is yours.
For example, if players want to participate in this giveaway, they have to bet a week before Valentine’s Day and share their addresses with you. Pick five lucky winners from participants and send their Valentine’s Day gift on February 14th.
Don’t forget to take photos of them receiving the gifts so that you can repurpose this content on different marketing platforms in the future. Appreciate your customers well, and they will become your brand ambassadors eventually.
5. Mingle with singles
While so many companies are busy chasing love birds, singles become golden marketing opportunities that are left out in the open. Embrace the power of “one” and take advantage of the time they will be spending alone.
Last year, Tinder collaborated with Homesick Candles to create ‘Single, Not Sorry‘ Candles that are targeted solely towards singles. It might be the modern-day matchmaker for millennials, but it seems like it doesn’t want to be left behind the trend either:
What do you think? Would you swipe right for this marketing tactic? Let us know in the comments below!
If we have to apply this strategy for iGaming businesses, you can target players who will be alone on that day for an epic Texas Hold’em poker tournament or a Live Roulette game.
Think about it. Isn’t it better to win some money for yourself instead of spending it all in one night for someone else? Self-love is the best love sometimes. And promoting this vibe is also one of the best Valentine’s Day marketing ideas for iGaming businesses.
6. Use the power of celebrities
There is a certain level of success that an iGaming company can achieve by itself, but A-list celebrities can bring that fame to another level.
Omaze knows how to take advantage of the power of stardom, and rolled out a viral ad for Valentine’s Day in 2017. Take a look at this video, and you’ll understand why the crowd went wild:
Omaze is a non-profit online fundraising platform, which has partnered up with several A-list celebrities to create viral content that can spark awareness for a good cause.
Similarly, for the online gambling and betting industry, it would be awesome to have, perhaps, a fan meet-and-greet with sports champions for an unforgettable Valentine’s Day experience. Let the celebrities bring in the crowd, while you execute the entire iGaming marketing plan for this Valentine’s Day to the finest details.
7. Unleash your punny side
Do you want to be noticed by iGaming players without an obvious promotional message? A little dose of quirky puns on social media can go a long way. So, loosen up and make your customers smile. There is nothing better than your customers remembering your brand for making them happy.
For your inspiration, we’ve ‘chewsen’ this cute post by Dunkin’ Donuts:
Extra bonus if you can localize such content to suit the tastes of different target markets. Social media platforms are bliss when it comes to making viral marketing content for brands. So, grab the opportunity while you can and make the best out of it.
8. Be true to your nature
Last but not least, let’s talk about how we can promote online casino games and other related products that will go well with the theme of love.
One example of a good online casino game promotion for this Valentine’s Day is the ‘FIND YOUR PERFECT MATCH’ challenge by Yggdrasil. In this challenge, players have to complete one objective for each of the selected four Yggdrasil games as quickly as possible. The faster you can finish these four objectives, the higher you’ll rank in the leaderboard. Only 250 top players will be chosen, and the first prize winner will get €5,000 from a total of €20,000 prize pool.
By attracting players with a highly-relevant theme and an impressive amount of cash prize, Yggdrasil gets both old and new players to try out some of their best-performing slots in a short amount of time. The rest is just history.
Moreover, iGaming software providers and affiliates can also grab this chance to promote online casino partners, which offer love-themed games like Love Island by Microgaming, Lucky Valentine by Red Tiger Gaming, or Doctor Love on Vacation by NextGen for this Valentine’s Day.
Wrapping it up
The sky’s the limit. Be creative with Valentine’s Day promotions for your iGaming business using the ideas above and just go wild with them. If you never try, you’ll never know which strategy works and which doesn’t work for your company.
Before we conclude this post, here is a quick recap of the best Valentine’s Day marketing ideas for iGaming businesses:
- Spark the beautiful memories
- Show your love to the local community
- Adapt your branding to the theme of love
- Be your customers’ valentine
- Mingle with singles
- Use the power of celebrities
- Unleash your punny side
- Be true to your nature
If you have other fresh iGaming marketing ideas for Valentine’s Day that you want to share with us, let us know in the comments below. And if you need help with localizing your Valentine’s Day promotion for your online casino or sports betting customers, we’re more than happy to help.
How did you like May Thawdar Oo’s blog post “Best Valentine’s Day 2020 Marketing Ideas for iGaming Companies”? Let us know in the comments if you have anything to add, have another content idea for iGaming blog posts, or just want to say “hello.” 🙂