Author: May Thawdar Oo
Affiliate traffic analysis doesn’t have to be as time-consuming as one might imagine. Within an hour (give or take), you can gain valuable insights into both your own affiliate site traffic and that of your competitors.
Traffic analysis is at the beating heart of iGaming affiliate marketing strategies. As a wise marketer once said:
“Without data, you’re just another affiliate site with an opinion.”
We’re paraphrasing, of course, but that mystery marketer was on the money.
Do you want to get on the money too? We’ve got you covered with this guide to maximizing financial growth through monitoring iGaming affiliate website traffic.
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1. Visitor Volume
The bedrock of monitoring iGaming affiliate website traffic is calculating how many visitors hit your affiliate site, natch.
Although page one of the casino affiliate SEO playbook, it’s surprising how many affiliate sites are still at a loss as to how to analyze these figures.
🛠 The Tool that Rules
Geniuses of analytics and SEO angels have some nifty analytical software like SEMrush that can boost your ability to get quality leads for affiliate websites.
We took the five top-ranking results for the search term ‘best casino welcome bonus,’ and they are as follows:
Analytically, it’s a bit of a mixed bag and this is a testament to the fact that the five top-ranking pages for this search term have traffic of varying degrees.
These are the results:
✨ Key Takeaway: SERP excellence doesn’t always translate to massive traffic volumes.
🛠 How to Optimize
Analyze, analyze, analyze. Carefully scrutinizing your own traffic data and that of your competitors is one of the most powerful iGaming affiliate marketing strategies.
Other ways of boosting your traffic could include:
- Writing eye-catching headlines
- Targeting long-tail keywords
- Inviting guest bloggers to your site
- Vigilantly observe on-page SEO
2. Number of Pages Visited
A powerful ranking factor, the number of pages visited is a godsend to Google bots crawling and indexing your site.
🛠 How to Optimize
The best way to ensure optimization of the number of pages visited can be subject to a number of factors:
- Readability – If your content is lacking, it’s unlikely that your desired page will be visited countless times.
- UX – Poor UX is such a detrimental factor in increasing page optimization. Keep it clean, lean, and, most of all, friendly.
- Internal links – A minimum of 5 internal links per page is enough for crawlers to beef up your page-to-page visits. Just remember to use the appropriate anchor words as these are how Google bots rank pages.
3. Visits per Page
A page view is flagged each time a visitor lands on a unique page on your site. Should the page in question be reloaded 30 times, you’re looking at 30 visits per page.
🛠 How to Optimize
- Ensure your site is easy to navigate – Visitors are more savvy than ever and will bounce should your page be as hard to navigate as a 16th-century sea galleon.
- Make sure pages load quickly – People’s lives are moving at a faster rate than ever and ensuring swift loading times is an essential factor to boosting visits per page.
- Include a comments section as this not only creates useful discussion on your page topic, it also helps form a community.
4. Bounce Rate
The most important factor in increasing page views and maximizing unique visitor data – decreasing bounce rate. The key to decreasing bounce rate is an incredibly important factor to consider while rubbing your chin about iGaming affiliate marketing strategies.
🛠 How to Optimize
- Create killer content that engages, entertains – and most importantly – keeps viewers on the page.
- Make your content digestible – Avoid paragraphs longer than four sentences.
- Add visuals – Stock images, infographics, photos of kittens (okay, not the last one), and engaging graphics that are essential to keeping viewers engaged with your page.
5. Dwell Time
Dwell time is the amount of time spent on any given page of your affiliate site. The arch nemesis of bounce rate, dwell time helps crawlers rank your page accordingly.
🛠 How to Optimize
- Make a first great impression – Keep your design, UI and UX as clean as a whistle, and visitors will want to spend more time on your page.
- Focus on user intent – Ensure your headline matches that of your meta title and keep your keywords as tight as a poker player with a dwindling bankroll.
- Make your content readable – Engage with pop culture references where appropriate and avoid absolutely any typos, grammar slips, or sloppy content.
6. Click-through Rate
Click-through rate (CTR) is the mother of online casino lead generation. If there were one simple solution as to how exactly to increase CTR, you probably wouldn’t be reading this.
There are infinite ways to elevate CTR; we’ve chosen the most accessible ones for your affiliate site.
🛠 How to Optimize
- A/B test ad copy – Research should be a key component to your CTR quest.
- Improve your Quality Score – Relating to A/B testing copy, make sure your copy is also relevant to the corresponding landing page.
- Write the best ad copy, ever– This is the most effective way to get quality leads for affiliate websites.
Conclusion
SEO: be it on-page, off-page, organic, international, or your grandmother’s initials, it’s a full-on, immersive, confusing, ever-shifting industry, and that’s why we love it. If it were easy, it wouldn’t be fun.
While the expansive nature of affiliate traffic analysis can seem overwhelming, following these simple steps will empower you to stand head and shoulders above your competitors.
Dealing with the nitty-gritty of analysis and how to rank your iGaming affiliate site higher on Google may not seem the most glamorous of tasks but when you start raking cash in hand over fist, driving a fleet of supercars, and living in a St. Julian’s penthouse, the glamour cometh. Of course, it’s never that easy, but it’s always nice to dream.
Google search engine ranking factors are as competitive as a high-level blackjack tournament. With over 3.5 million searches per day, having your affiliate site found can be similar to an end-user finding the proverbial needle in a haystack. Affiliate site traffic analysis enables iGaming businesses to pinpoint exactly where they can develop online visibility and take action.
Header Image Source: Photo by Davis Sanchez from Pexels
How did you like May Thawdar Oo’s blog post “Done in 60 minutes: Traffic Analysis for iGaming Affiliates”? Let us know in the comments if you have anything to add, have another content idea for iGaming blog posts, or just want to say “hello.” 🙂
