9 Simple Ways to Repurpose Your iGaming Content
Content repurposing is a way of creating new varieties of content by recycling the existing ones as the main backbone.
A Quick Guide to the Most Popular Gambling Activities in Europe
Gambling has always been an integral part of people’s favorite past time activities, and it has remained undeniably popular throughout history.
9 Steps to Achieve Social Media Localization for the iGaming Industry
Thanks to technology advancement, there are more than 3 billion active social media users around the world now. That’s almost half of the world’s population!
6 Benefits of Social Media Localization for iGaming Operators
The online gambling industry is a very fast-paced, competitive world. In order to penetrate foreign markets, iGaming operators need to deliver what local customers want, in a way they want it before their competitors do. That’s why a lot of major online gambling websites are now building a strong online presence on main social media…
How to Keep Your iGaming Content Fresh in 7 Simple Steps
How often have you found yourself really amazed by reading the information that is not valid anymore? The answer is probably “Never.”
Marketing Localization: Do’s and Don’ts for the iGaming Industry
What is Localization? Localization, also known as “l10n,” refers to the process of adapting a product or service to the language and culture preference of the targeted local segment where it will be advertised and sold.
8 Little Changes That’ll Make a Big Difference to Your Online Casino
The gambling industry has evolved from brick-and-mortar casinos to online platforms that can be kept in a pocket (i.e. mobile gambling). The market volume of the global online gambling industry is forecasted to reach €48.7 billion ($55 billion) in 2019, that’s more than twice the figure in 2011.
A Beginner’s Guide to the iGaming Industry
It is true that the term “iGaming” can be very confusing sometimes and it might even cause misunderstanding of what the whole industry is about. Especially if you are a newbie in this world, things can be pretty overwhelming.
iGaming and the Power of Millennials
As we’ve covered in our last article about them, Millennials, or as we call them nowadays, Gen Y, are people who were born between 1981 and 1996. In the EU, this generation is accountable for 24% of the overall adult population of the region in 2013.
The Importance of Good Content in the iGaming Industry
The iGaming industry has emerged from launching the first ever online casino in 1994 to developing mobile apps that allow users to play and bet anytime from anywhere in the world.