Affiliate marketing roles are fast changing in today’s cutthroat marketing space. Traditionally, affiliate marketers have played indispensable roles in acquiring and retaining customers for all sorts of industries, iGaming included.
Some iGaming operators are mostly driven by profit. We get it, it’s good business. But there are also many online casino and sportsbook companies of all sizes that make it a part of their mission to give back to the community.
Looking back at the topics that ranked highest in Google searches over a year is always fascinating. It’s also fun observing what was the first thing on people’s minds when they do a Google search.
Google estimates that the CTR for paid ads is around 8%. Sounds okay, right? Not when you compare it to 8% CTR for featured snippets – and they’re completely FREE.
iGaming affiliate marketing presents an exciting and potentially lucrative vertical for prospective affiliates. Here’s how to thrive in this space in 2021.
Every time a new year approaches, it’s perfectly normal to look forward to how things will change over the next 365 days – an eternity. And we’re here to help you prepare for the best possible outcomes in the iGaming industry in 2022.
Every single angle, each itsy-bitsy-teenie-weenie SEO element, the one single thing that your competitors aren’t doing could be enough to give you a much-needed edge in the iGaming SEO race.
We know what you’re thinking. “Developing content personas? For my iGaming brand? Why? We already know who we’re writing for.”
Many people have an adverse reaction to the sheer mention of SEO. Why is this? Okay, so SEO might not be the most exciting aspect of getting your brand the online visibility it deserves, but why such vitriol?
Walk into any supermarket, and you will undoubtedly be overwhelmed by the sheer volume of organic products on the shelves.