Sports Events and Sportsbook Marketing Campaign Ideas for 2019 (Oct, Nov, and Dec)

With just a blink of an eye, we have already approached the last quarter of 2019. This also means that it is time for us to talk about the rest of the exciting sports events that lie ahead in October, November, and December. But before we do, let’s take a quick look at the highlights of some major sports events which took place in the past two months.

For those who want to skip the recap part, feel free to teleport yourself to the next section by clicking here. (link to jump to that section)

August and September Recap

The second half of the year took off with the 2019 DFL-Super Cup match where the double champion (German Bundesliga and DFB Cup), FC Bayern München, didn’t stand a chance against runner-up Dortmund to celebrate their third consecutive win. After losing with a clear cut of 2 – 0, FC Bayern München had to pass on the trophy to Dortmund.

Talking about the double winners losing the match, we can’t say the same for the heated Community Shield match between Manchester City and FC Liverpool. Manchester City, which won both the Premier League and the FA Cup last season, defeated Liverpool 5 – 4 in a penalty shoot-out after a 1-1 draw. One penalty kick was all it took for Manchester City club to become the first English team to win four domestic trophies in a calendar year.

However, Liverpool rose back from the ashes at the UEFA European Super Cup, where it won the match 5-4 on penalties following a 2-2 draw even though they were defeated in the Community Shield Cup.

For the 2019 US Open (Tennis), things took a somewhat surprising turn. Both last season’s singles champions, Đoković and Ōsaka, couldn’t defend their title this year, and coincidentally, both had to drop out in their fourth rounds. On the bright side, Rafael Nadal won the men’s singles title, making it the 19th Grand Slam singles title of his career.

Serena Williams also set an Open Era record by reaching ten US Open finals, but the diva tennis veteran lost the championship to Bianca Andreescu, a 19-year-old tennis player who became the first Canadian to win a Grand Slam singles title. Serena also stated in the media that it was the worst match she has ever played.

However, for Bianca, congratulations are in order, and if you want to know more about what she has achieved so far at such a young age, here is Jimmy Fallon reading out loud an infinite list of her achievements:

But fret not Williams’ fans! As more world championships are lining up in the calendar, she might have a chance to prove that no one should underestimate her skills and stamina at all. While we are at it, let’s talk about some of the biggest sports events that are happening until the end of the year.

October

6th October: Horse Racing – Prix de l’Arc de Triomphe, Longchamp, Paris

Opening up the last quarter of 2019 is Europe’s richest race – Prix de l’Arc de Triomphe, which is also regarded as one of the best Flat races in the world. This spectacular horse race took place on 6th October at Longchamp Racecourse, Paris, bringing together some of the world’s best jockeys and the best thoroughbreds in an astounding atmosphere. With reportedly 62 million euros of bets on the Arc alone, it is no doubt that Prix de l’Arc de Triomphe is a great marketing opportunity for online bookies.

This year, the Longchamp crowd yearned for the two-time champion English Mare “Enable” to break the record by winning three straight Prix de l’Arc de Triomphe titles. However, their high expectations were not met as Enable was beaten by fellow British horse Waldgeist. Nonetheless, it was a truly remarkable race that punters and Enable’s fans will never forget.

12th October: Rugby – Super League Grand Final, Old Trafford

Rugby league competitions usually run the whole year round, making both punters and bookies occupied with unique odds and outrights. But out of all these matches, if we have to choose one that Rugby fans shouldn’t miss out on, it’d be the Super League Grand Final.

This year is going to be a little bit more special than the others as the Grand Final first-timer Salford is playing against the six-time champion St. Helens on 12th October.
By records, St Helens have won eight out of their last ten meetings with the Red Devils and have recently won their last championship in 2014. So unless the Red Devils play with their mightiest energy to fight for the trophy, the victory and fate of punters are all in the hands of the Saints.

19th October: Horse Racing – British Champions Day, Ascot

19th October marks the ninth edition of QIPCO British Champions Day, which is also regarded as the richest racing day in Britain. With a record-breaking £4.3 million cash prize on offer, the world’s finest jockeys and thoroughbreds have to gallop their way fast to the crown during the glorious finale of the 2019 British flat racing season.

22nd October: Basketball – The regular NBA season begins

As the NBA preseason is coming to an end on the 18th of October, it is time for Basketball fans to rejoice because the 2019 – 2020 regular season is finally going to take off on the 22nd of October. Unveiling the league’s 74th regular season is the championship ring ceremony between the defending champion Toronto Raptors and New Orleans Pelicans, followed by a match between Los Angeles Lakers and LA Clippers.

If you want a full league schedule of this season, do check it out on their website.

27th October – 3rd November: Tennis – WTA Finals, Shenzhen, China

The 2019 WTA Finals features the world’s best eight female singles tennis players and eight doubles teams battling head-to-head for a record-breaking $14 million prize money. It is set to take place from Oct 27 through Nov 3 in Shenzhen, China for the first time, and for ten consecutive years starting from 2019.

Top female tennis players who will bring in the fierceness to this WTA singles finals are Ashleigh Barty, Karolína Plíšková, Naomi Ōsaka, Simona Halep, Bianca Andreescu, Petra Kvitová, Serena Williams, and of course, last year’s champion Elina Svitolina. Elina defeated Sloane Stephens, the 2017 US Open Champion, and claimed the prestigious Billie Jean King trophy last year. But will she stand her chance against all the powerful opponents lined up for this year? We will find out very soon!

November

2nd November: Rugby World Cup Japan 2019

Step just two days into November, and you will find die-hard Rugby fans cheering for the Rugby world’s centerpiece event, i.e., Rugby World Cup 2019. Excitement has gone through the roof since the Japanese team is finally going to the Rugby World Cup Quarter-finals for the first time in history.

However, it is hard to predict which two teams will progress to the final round since there are a few more matches left to be played. At this point, South Africa is currently leading the scoreboard with 185 points, followed by New Zealand and Australia, who have scored 157 and 136 points respectively. Team New Zealand has won the Rugby World Cup for two consecutive times in 2011 and 2015, so it wouldn’t be a surprise if punters are securing their bets on the world’s no.1 team.

(For those who want to read up on this event, we’ve covered this topic in our previous article.)

5th November: Horse Racing – The Lexus Melbourne Cup, Flemington Racecourse

Famously known as “the race that stops a nation,” the Lexus Melbourne Cup is held on the first Tuesday in November every year since 1864. It runs over 3,200 meters at Flemington racecourse, and the twenty four best runners from around the world will have to battle out for a hefty €4.5 million prize money this year. Last year, Cross Counter swept away the A$7.3million Melbourne Cup and fulfilled Godolphin’s dream to win this famous race.

The Melbourne Cup is, by far, not only the richest “two-mile” handicap in the world but also the largest betting event in Australia, which makes the race indeed one big pot of gold for bookies. 

9th – 10th November: Tennis – Fed Cup Final, RAC Arena, Perth

With final matches of Fed Cup, ATP, and Davis Cup happening back to back this month, it wouldn’t be wrong to say that November is a month of joy for our tennis lovers.
Fed Cup, as we know it, is all about powerful women tennis players who want to sweep the trophy for their nation. This year’s final match is already pumped up with so much curiosity as Australia and France are finally stepping into the spotlight as finalists after a long time.

It will be a fresh new start for team Australia as they haven’t won Fed Cup since 1974, and the last time they progressed to a final round was 16 years ago. As for their opponents, Team France, it is the first time to reach the Fed Cup final since 2016 when the almost-unbeatable team of the Czech Republic defeated them. Since all the usual mighty nations are out of the picture this year, the only question that remains is “Who will be the victory in 2019?”

10th – 17th November: Tennis – 2019 Nitto ATP Finals, The O2, London

Kicking off right after the ladies’ Fed Cup final is the Nitto ATP finals, which is the year-end climax to the men’s professional tennis season. From the total prize money of $9 million, more than $2.7 million is reserved for none other than this year’s undefeated singles champion.

So far, only six players; Rafael Nadal, Novak Đoković, Roger Federer, Daniil Medvedev, Dominic Thiem, and Stefano Tsitsipas have been announced as qualified players for the finals. So all we can do now is wait and see who will secure the remaining spots in this champion squad. It is still pretty early to predict the outcome, but we wonder if Đoković will claim back his crown after losing it to Alexander Zverev last year. What do you think?

18th – 24th November: Tennis – Davis Cup, Madrid

For those who love to show patriotism through the love of tennis, Davis Cup is another perfect opportunity to support your national players and teams. The 108th edition of Davis Cup is set to take place for one week, from 18th to 24th November in Madrid, Spain.

It was originally set up by four members of the Harvard University tennis team in 1900 as a simple match between the USA and Great Britain. After going through years of transformation and upgrade, It has now become the world’s largest annual international team competition with 133 participating nations in 2019.
Croatia was crowned as the world champion in 2018 after overthrowing Team France with 3-1, and it is only a matter of time until we find out who will engrave their country’s name in the history of Davis Cup this year.

December

25th December – Basketball – NBA Christmas games

One more inevitable thing that will happen on Christmas other than Jingle bell songs on loop and roasted turkeys are the annual NBA Christmas games, which have been the league’s tradition since 1947. The best thing about these games is that it’s not just about who will win the match, but it’s more about showcasing the skills of the top players and letting the viewers enjoy a beautiful game of basketball.

So, if you are looking to spice up your holiday vibe, here are five Christmas games that are set up for this season:

• Boston Celtics vs. Toronto Raptors
• Milwaukee Bucks vs. Philadelphia 76ers
• Houston Rockets vs. Golden State Warriors
• LA Clippers vs. Los Angeles Lakers
• New Orleans Pelicans vs. Denver Nuggets

For those who are ready for an early party, here are the top 10 plays of the night from last year’s Christmas games:

26th December – King George VI Chase, Kempton Park

Christmas might just be over, but your excuse to have fun shouldn’t be! If you are planning to spend this year’s Boxing day with an extra flair of excitement, then don’t forget to check out King George VI Chase, which is the pinnacle of the two-day Kempton Winter Festival.

It is a Grade 1 National Hunt Steeplechase which runs over a distance of 3 miles with 18 fences to be jumped. It has a rich history that stretches back to 1937 and is considered to be the second most prestigious chase in England, following the Cheltenham Gold Cup. Although it might not be one of the richest races in the nation, it definitely attracts some of the top chasers in the region.

So, whether you are just a pure horse racing fan or a dedicated punter, this top-quality Jump Racing event is something that you don’t want to miss out on.

Throughout December: Football – Premier League

If you fancy neither of the classic British horse race nor some Christmas slam dunks, don’t worry. There are some exciting Premier League matches happening in December, which will make your holidays more lively, like the Tottenham – Chelsea match on the 21st, Leicester – Liverpool on the 26th, and Arsenal – Chelsea on the 28th.

And as we jump into the year 2020, the only way this Premier league fever will go is up because Arsenal and Manchester United are going head-to-head on the first day of January! It is definitely one more thing to look forward to a brand new year for all the hard-core football fans out there! This could also be a fantastic opportunity for a betting bonus together with on the hyped-up matches in December, like Arsenal – Chelsea on the 28th. For example, you could give a New Year’s £/€30 risk-free bet on this one if a punter did bet on all of the above mentioned Christmas games.

Just be creative and know your way around this sports calendar, so you can offer some great bonuses which will drive all the punters crazy with excitement.

Conclusion

Well, we’ve finally reached the end of 2019’s timeline, and it’s time for a quick recap of all twelve major sports events happening in October, November, and December: 

• • • • 6th October: Horse Racing – Prix de l’Arc de Triomphe, Longchamp, Paris
      • 12th October: Rugby – Super League Grand Final, Old Trafford
      • 19th October: Horse Racing – British Champions Day, Ascot
      • 22nd October: Basketball – The regular NBA season begins
      • 27th October – 3rd November: Tennis – WTA Finals, Shenzhen
      • 2nd November: Rugby World Cup Japan 2019
      • 5th November: Horse Racing – The Lexus Melbourne Cup, Flemington Racecourse
      • 9th – 10th November: Tennis – Fed Cup Final, RAC Arena, Perth
      • 10th – 17th November: Tennis – 2019 Nitto ATP Finals, The O2, London
      • 18th – 24th November: Tennis – Davis Cup, Madrid
      • 25th December: Basketball – NBA Christmas games
      • 26th December: Horse Racing – King George VI Chase, Kempton Park

       

    • With so many final matches lining up for these three months, we can’t wait to find out who will become the champions and take the trophies back home.The hype is already on bookmakers! All you need to do is plan one-of-a-kind betting offers by using our sports event calendar and attract them to your betting website. No matter who wins or loses, you can end the year with a bang with clever sportsbook marketing campaigns. Don’t say that we didn’t warn you!