If you’ve ever had a meeting with your internal iGaming SEO manager, or even just had a casual chin wag over the ever-present watercooler regarding on-page SEO optimization, you could be forgiven for believing that on-page SEO is a somewhat dark art.
Regardless of what business you’re in, creating exciting and informative content around trending topics is a proven method of finding and engaging audiences.
Behind every piece of well-crafted iGaming content is a team of talented professionals and a straight-to-the-point content brief that can guide these experts on how to shape their words exactly as the client requested.
Content marketing has the power to generate leads, increase organic traffic, boost conversion rates and deliver marketing ROI. When done right, it can even establish your brand as an industry leader whom your clients love working with, and your competitors can look up to!
Content repurposing is a way of creating new varieties of content by recycling the existing ones as the main backbone.
As we’ve laid out in our article “History of Content Marketing: The First Wave,” even before “content marketing” was a thing, Johnson & Johnson already knew how to play the game by distributing free content to educate its customers and boost product sales. Now that’s exactly what e-books nowadays are trying to do.
Since the earliest days, content marketing is all about creating compelling content to persuade customers how a product or a service can add extra value to their lives.
The online gambling industry is a very fast-paced, competitive world. In order to penetrate foreign markets, iGaming operators need to deliver what local customers want, in a way they want it before their competitors do. That’s why a lot of major online gambling websites are now building a strong online presence on main social media…
How often have you found yourself really amazed by reading the information that is not valid anymore? The answer is probably “Never.”
Pinterest is a visually appealing online pinboard platform where people come to seek inspiration and discover new ideas. Some content marketers undermine Pinterest as just another social media platform.