Google estimates that the CTR for paid ads is around 8%. Sounds okay, right? Not when you compare it to 8% CTR for featured snippets – and they’re completely FREE.
Every time a new year starts, it’s perfectly normal to look forward to how things will change over the next 365 days – an eternity. Many things can happen within that short time frame, as the past year has so cruelly demonstrated.
We know what you’re thinking. “Developing content personas? For my iGaming brand? Why? We already know who we’re writing for.” “Sure. We’ll just go ahead and create a guideline that no one will likely give a damn about.”
Walk into any supermarket, and you will undoubtedly be overwhelmed by the sheer volume of organic products on the shelves.
There are bucket loads of information regarding off-page strategy on the www.
If you’ve ever had a meeting with your internal iGaming SEO manager, or even just had a casual chin wag over the ever-present watercooler regarding on-page SEO optimization, you could be forgiven for believing that on-page SEO is a somewhat dark art.
Regardless of what business you’re in, creating exciting and informative content around trending topics is a proven method of finding and engaging audiences.
Behind every piece of well-crafted iGaming content is a team of talented professionals and a straight-to-the-point content brief that can guide these experts on how to shape their words exactly as the client requested.
Content marketing has the power to generate leads, increase organic traffic, boost conversion rates and deliver marketing ROI. When done right, it can even establish your brand as an industry leader whom your clients love working with, and your competitors can look up to!
Content repurposing is a way of creating new varieties of content by recycling the existing ones as the main backbone.