If the previous sentence made you nervous, then don’t you worry! We are here to show you how you can create a practical and compelling content brief that is suitable for iGaming businesses.
So, let’s start with the basics now.
What is a content brief?
Simple speaking, a content brief is a guideline which instructs the writer about the content you want to produce. It also summarizes the background information of the client (i.e., you), objective, tentative outcome, and the game plan of the project.
It is like a one-stop FAQ portal that content writers (and also translators) can refer to while working on your project.
Have questions about keywords?… Check the brief.
Want to know about the content structure?… Check the brief again.
Forgot about the project deadline?… It’s in the brief too!
When and why do you need a content brief?
A content brief is essential when you want to outsource your content creation, translation, localization to an agency.
Your assigned content writer/team might be new to your brand/might not know about your iGaming brand inside out, and it’ll take time for them to learn about your business needs. A good content brief will cut down this learning curve and get’em engines rolling straight away.
So, while we are at it, let’s talk more about what makes a content brief practical and effective…and what important points/ you should include in it if you are in the iGaming industry? Let’s find out!
What is a good iGaming content brief?
A good iGaming content brief is one that is clear, concise, and consistent. It is neither complicated nor overly simple. By conveying a clear message through all the essential information provided in the document, it lets the content creator focus on the most important areas of the project.
The result is accurate and effective iGaming content that converts website visitors into customers/clients and essentially hits a Screamer, Volley, Home Run, Touchdown, Slam Dunk or whichever sport analogy you prefer.
Characteristics of a good iGaming content brief
For translation/localization projects, don’t forget to mention what language-speakers you are targeting and where they are from. That’s because targeting Spanish-speaking players is more diverse than targeting players residing in Spain. Just take a look at our article about localizing for the Latin American iGaming markets here.
One good practice is to include your buyer personas in the content brief if possible, to help writers visualize whom they are writing content for. Here is a great example of a buyer persona:
Let the brief be brief
Now that you’ve gone through the essential components of a good content brief, you need to be careful not to go overboard with these details too.
Sometimes, it can be inefficient for editors and content creators to read a 9-page document just to produce one article. If it takes more time to read a brief than to work on it, people are more likely to skip reading some parts of it and miss out on important points. And guess who will have to bear the burden of poor end results at the end of the day?
Don’t get us wrong though. A thorough content brief can be very helpful for writers and editors. The more details they have, the better they can work on your project. But if you are just beating around the bush, they will have to put in extra effort and time to understand your comprehensive content request which will later be reflected in the cost of the project.
Hence, we suggest that the brief be brief.
Life without a good content brief
Every great piece of content requires a well-written content brief. Think of it as a compass that points to exactly where your business mind desires to be. The more accurate it can point to a destination, the better it is for everyone following the direction.
Without a content brief, your writers/translators will be sailing in the uncharted ocean of words with occasional thunderstorms of miscommunication.
So, in order to prevent such disaster from happening, we have prepared a content briefing template for you. Use it as a reference to save yourself from hours of unnecessary labor and stress in the editing process! Just click on the image below to download the template!
How did you like May Thawdar Oo’s blog post “How to Write a Good Content Brief for the iGaming Industry”? Let us know in the comments if you have anything to add, have another content idea for iGaming blog posts, or just want to say “hello.” 🙂