Author: May Thawdar Oo
Walk into any supermarket, and you will undoubtedly be overwhelmed by the sheer volume of organic products on the shelves.
But hey, fruit and vegetables aren’t the only things that can be organic – and the benefits of organic SEO marketing luckily have absolutely nothing to do with that overpriced supermarket section. The best part? It’s not ridiculously expensive – in fact, it’s completely free!
Want to know how to increase organic traffic for sportsbook sports betting and online casinos? Think of this as the organic marketing checklist.
For the definitive guide on organic content marketing strategies for iGaming businesses, you just need to scroll down. But first, you can watch a quick overview of the article in this video:
What is Organic Traffic?
Organic content marketing strategies for iGaming businesses are your garden-variety SEO and key to your iGaming content marketing but without the need to spend a single penny on ads.
If you’re paying for Google ads, your SEO approach probably isn’t top of the podium. But it doesn’t always have to be this way.
That’s why in this article, we’ve compiled the following organic marketing approaches – just for you:
- Blog posts
- Guest posts
- Payment-free tweets
- Dynamite visuals
- Facebook posts
Let’s take a closer look at the benefits of organic marketing and how best to implement your online casino traffic.
The Translation Royale blog aims to be the best business-to-business iGaming blog out there, and we’re here to ensure that you have the most up-to-date know-how by providing you with guides to creating SEO-friendly content for online casinos, as well as important info for folks who work in the marketing bubble.
One of the benefits of organic marketing blog posts is that they help your page or site rank higher on Google, as long as you also follow our guidelines on on-page SEO for iGaming marketers: On-page SEO Strategy: The Cheat Sheet for iGaming Marketers.
This is free traffic to your site, and the better you nail organic content marketing strategies for iGaming businesses, the more hits your site will get.
It’s also imperative that your iGaming blogs stay fresh. Keep it up to date, ideally with one weekly blog post, at the very minimum.
SEO content writing for iGaming blogs can cover a range of topics, be it for business to customer purposes or business to business targeting.
As we laid out in our off-page iGaming SEO techniques article, guest posts are a neat way of capitalizing on one of the greatest benefits of organic marketing.
By sharing your expert knowledge on other iGaming blogs, you have the opportunity to not only hook up with other iGaming brains but also give yourself the extra whammy of reaching a wider readership.
SEO-friendly content for online casinos is the cornerstone of your organic marketing approach and enables your site to not only reach a wider audience but will also inform, educate, and hopefully be remembered.
It doesn’t stop there: it makes you out to be a bit of an iGaming guru and brings your unique insight into all things iGaming and can upskill on how to rank higher on Google search results, among other topics.
The promotional aspect of guest blogging can’t be understated. Not only do you get completely free exposure, but you also get social shares between iGaming professionals.
Free organic traffic for sportsbooks or online casinos? Better than a poke in the eye with a sharp stick.
Twitter moves at the speed of light, or at least close to it. A tweet has a life span shorter than a mayfly (24 hours, to be exact). The average tweet lives to see the light of day for a mere 18 minutes with over 7,000 new tweets each and every second.
Tweeting is a great way to increase organic traffic sources for both sports betting and online casinos, but it’s worth taking note that the lifecycle of a tweet is four times shorter than that of a Facebook post.
This makes it much harder for your tweet to maximize prominence and easier to get lost in the online ether.
First, let’s get back to basics. To elevate your reach on Twitter while boosting your site’s organic e-footfall, image is everything.
Make sure you have a suitable profile photo, header image, and image post size. These should be professional and to the correct resolution: profile photo (400 x 400 px); header image (1500 x 500 px); image post size (440 x 220px).
Images used should be eye-catching, portray your brand fittingly, and appeal to your target demographic.
However, such nitty-gritty details shouldn’t deter iGaming marketers from using Twitter – you’ve just got to make sure your content is really, really engaging. And this leads to our next point.
Create a firework display of visual assets that will have your audience sharing on social. People love a bit of eye candy, and this is one of the top ways to increase organic traffic to your iGaming site.
Casinos are pretty glam, so you shouldn’t be hard pushed to find images that draw players in and create some serious visual appeal to your page.
65% of people are visual learners, so assets such as infographics and diagrams unique to your site are essential to giving your business a leg up while practicing organic SEO.
So, how do you create your own explosive visual content?
Firstly, you need to go deep when it comes to researching data before creating your asset. Make solid infographics by using a free infographic creator such as Canva or Venngage.
Planning how to boost organic marketing for iGaming blogs and websites has puzzled many marketing masters and SEO supremos from before time even existed.
Well, this could be a touch of hyperbole, but you know what we’re getting at.
Always use the native link posting function with Facebook. Facebook leans towards that you should post your link as a link post, so, from their side, they can put together a preview that includes a large photo, headline, and a fitting description.
Facebook has even gone so far as to say it will demote a post that only includes a link in its photo post.
Organic Traffic – Go Global
The importance of organic SEO in your audience’s native tongue can’t be underestimated.
Research shows that a staggering 40% of readers will not purchase from a page that isn’t in their native language while 65% prefer content in their native language.
To repeat that: nearly half of your potential customers will leave your site immediately if it’s English-only.
Localization is the way to your audiences’ hearts and will help your bounce rate immensely. Even native-level foreign speakers are far more likely to read a page in their own language. It’s comforting, more trustworthy, and, most importantly, easier.
Let’s say you’re aiming for some SEO-friendly content for sports betting websites. Sounds easy enough, but what if it’s for, say, the Finnish market?
This is where you need to seek out a translation company that helps you translate or create Finnish content with its crazily long words and an abundance of vowels. Translation Royale can help.
We understand the importance of organic SEO and lend an expert iGaming hand to getting your translations, completed on time, and to the highest quality. It’s practically majestic.
They say there’s no such thing as a free lunch (wedding banquets excluded), but with organic SEO traffic maximization, there certainly is. Social shares, eye-catching visuals, regular company blogs, guest blogging, and localization are the keys to creating a solid organic SEO strategy.
Sure, the fact that you don’t need to pay for ads is an attractive concept, although the reach and the potential to generate more clicks are where it’s at.
At Translation Royale, we make sure that your iGaming content is SEO-friendly, engaging, and translated professionally so you can grow your website traffic as organically as you can.
How did you like May Thawdar Oo’s blog post “Boost Your iGaming Site Traffic – Go Organic”? Let us know in the comments if you have anything to add, have another content idea for iGaming blog posts, or just want to say “hello.” 🙂