Google estimates that the CTR for paid ads is around 8%. Sounds okay, right? Not when you compare it to 8% CTR for featured snippets – and they’re completely FREE.
We know what you’re thinking. “Developing content personas? For my iGaming brand? Why? We already know who we’re writing for.” “Sure. We’ll just go ahead and create a guideline that no one will likely give a damn about.”
Walk into any supermarket, and you will undoubtedly be overwhelmed by the sheer volume of organic products on the shelves.
The age of social media and user-generated content has democratized how we create, consume, and disseminate information across the internet.
iGaming has always been among the largest and most lucrative industries ever since the dawn of the Internet.
While the bigger players in the market may have a competitive advantage when it comes to resources, the beauty of SEO is that it gives lesser-known brands an opportunity to not just participate but perform well in this lucrative niche.
What is Responsible Gambling and How Does Content Localization Play A Role In It? When hearing the term “responsible gambling”, for many of us, gaming limits and reality-check tools are probably the first things that spring to mind.
If we’d take a look in the rear mirror to see what online casinos and sportsbooks looked like 15 years ago, it wouldn’t be a very pretty sight.
Behind every piece of well-crafted iGaming content is a team of talented professionals and a straight-to-the-point content brief that can guide these experts on how to shape their words exactly as the client requested.
Affiliate marketing is a fundamental backbone of any online marketing monetization efforts. It is also, inarguably, one of the biggest supporting pillars of the global iGaming industry.