Google estimates that the CTR for paid ads is around 8%. Sounds okay, right? Not when you compare it to 8% CTR for featured snippets – and they’re completely FREE.
We know what you’re thinking. “Developing content personas? For my iGaming brand? Why? We already know who we’re writing for.”
Walk into any supermarket, and you will undoubtedly be overwhelmed by the sheer volume of organic products on the shelves.
The age of social media and user-generated content has democratized how we create, consume, and disseminate information across the internet.
Let’s take a look at the iGaming trends of 2020 and how iGaming brands and marketers should approach today’s hot topics.
Is your iGaming site struggling to rank? Get the most out of your SEO mileage with these 7 tips.
Learn about responsible gambling practices and find out why localized high-quality content plays an essential role in responsible gambling.
Find out what practices any online casino or sportsbook should avoid and learn why localized high-quality content is so important for your brand.
Behind every piece of well-crafted iGaming content is a team of talented professionals and a straight-to-the-point content brief that can guide these experts on how to shape their words exactly as the client requested.
Affiliate marketing is a fundamental backbone of any online marketing monetization efforts. It is also, inarguably, one of the biggest supporting pillars of the global iGaming industry.