SEO is essential for the online presence of a business, and if you want to stay ahead of the competition, you need to be equipped with the right tools to beat your competitors. Free keyword research tools can only help you to a certain extent, and you will need more professional tools to accelerate your keyword research strategy.
Here in this article, we are going to look into the five most popular paid keyword research tools for iGaming companies that are widely-used among the professionals. We will uncover their features based on user experience, unique features, and flexibility of their free-trial plans.
Ahrefs has 3.1 billion keywords from more than 100 countries and is by far the biggest keyword database among the keyword research tools. Ahrefs Keywords Explorer pulled data from clickstream and paired with the existing data from Google Keyword Planner to give highly accurate search volume figures.
It is also the only tool that can generate ‘Click Metrics’ data for the keywords. Just because a keyword has a very impressive search volume doesn’t mean that the links in search results are clicked. For example, if you want to look up for a popular keyword to just check its spelling/meaning, Google will show it as the first thing on the page. In this way, you don’t have to click on any links to find out what you need. That is an example of a keyword with high search volume and low click rate.
This also leads to another cool feature called “Click Per Search (CPS)’. This metric indicates an average number of links which were clicked on after a particular keyword search. High CPS of a URL reflects a large traffic volume, which is again proving that Search Volume Data alone doesn’t do justice to measure the potential of a keyword.
You can also spy on how your competitors are ranking well in the past year with its SERP position history graph. What we talked about is just a few of the great features they have. If you are interested, you can try out their 7-day trial for $7, but it is limited to only Lite and Standard plans.
It is a great analytic tool for both SEP and PPC research given that it provides in-depth data for both paid and organic searches. For international SEO researchers, it boasts of having a great number of regional databases – with currently 135 countries in total. Both basic and advanced filters have almost everything that you can expect from a good keyword research tool. ‘Search Volume Trend’ graph does not give you the exact numbers for the past 23 months but instead uses a decimal score.
We started off our search with ‘Keyword Overview’ tool, but if you want to have a more detailed analysis, head over to their ‘Keyword Magic Tool.’ It allows you to analyze keywords for both exact and phrase match, and use keyword grouping to segment your keywords by topic.
You can then view the results in 4 different types: Overview, Phrase Match, Related Keywords, and Ads History. However, you can only request 10 keywords per day and view the top 10 results for the latter three categories. The only way to get around that is to sign up for a free 7-day Pro trial, and you still have to fill up your billing information.
KWFinder is one of the five SEO tools developed by Mangools. The way it works is that it fetches keywords from Google Search API and shows the results in three different types: suggestions, autocomplete and questions. The usual datasets include Search Volume Trend, Monthly Search Volume, CPC, PPC and Keyword Difficulty.
Different keywords perform in different ways depending on the location. With KW finder, you can narrow down your results down to a city level for more accurate results.
One major drawback of this tool is that, regardless of your price plan, limit of keyword search results are shared with the number of SERP searches. In our example, you will see that the statistics are not shown for every keyword suggestion unless you request it, and after that KWFinder will deduct this request from your limited number of searches.
If you want to use the free version, we highly recommend you to sign up for a free plan which allows you to search up 5 keywords a day with 50 keyword suggestions per search.
With Moz Keyword Explorer, you can explore the data not only by keywords but also root domain, subdomain or even a page.
The twist here is that you need to create an account and verify it to use the tool. With a free Moz Account, you can request 10 free queries per month or try out its 30-day free trial to experience the full functionality of Moz Pro.
The data filtering option is somewhat unique, and you can filter the results based on source, group, and volume. In this way, you can either broaden or narrow down the scope of keyword suggestion based on your needs. There is one more plus point for its ‘Priority Score.’ Moz explains higher ‘Priority’ as “representation of a sweet spot of higher volume with organic CTR and lower difficulty.”
However, Moz provides neither the search volume trend nor the exact figure of the monthly search volume. That would be quite a nuisance for those who are looking for the popularity pattern of their queries. With data for PA, DA, social data and number of referring domains, it gives you a better insight into the performance of individual pages.
LongTailPro, as the name suggests, helps you to find the best long tail keywords which can be profitable for your website. Keyword competitiveness is one of its core features, and you can retrieve an in-depth competitive analysis based on Trust Flow, Citation Flow, Links, Site Age and many more. You can even mark your favorite keywords for further analysis.
Now for the disadvantages, just like Moz, it does not provide ‘Search Volume Trend’ data. One more thing is that you can have access to a 7-day free trial plan only after keying in your billing information. This, in my personal opinion, is already a major deal breaker. Requirements and steps should not be this complicated for a free trial plan that acts as a teaser for the main product.
Wrapping it up
This concludes our hunt for advanced keyword research tools, and they all have their own secret sauce. A few of the factors that set them apart from other keyword tools are extensive keyword database, effective data filtering, accurate keyword difficulty score, and in-depth SERP analysis. On top of these criteria, user experience and flexible free trial plans are also equally important for the users.
Limitations set by these paid tools can be too frustrating sometimes. If you think you don’t need some complex data yet, try these free keyword research tools that we have listed in our previous article. You never know which will be the best one for you!
How did you like May Thawdar Oo’s blog post? Let us know in the comments if you have anything to add, have another content idea for iGaming blog posts, or just want to say “hello.” 🙂