Pinterest is a visually appealing online pinboard platform where people come to seek inspiration and discover new ideas. Some content marketers undermine Pinterest as just another social media platform.
Millennials or the Generation Y is the segment of people who are born between the years 1980 and 2000. The rise of the internet and ultimately smartphones glued them to their mobile devices and kept them away from gambling. The casino gaming industry was a hit amongst their previous generations.
J.K. Rowling has gifted us with one of the most iconic book series since Lord of the Rings. Harry Potter is taught at university and is a staple of every child’s (and a lot of od adults’) bookshelf. It is a coming of age tale like no other and every generation since millennials at least…
A lot of countries dub movies. We Germans do it, the Spanish speaking world does it and a lot of other nations do it as well. There’s no shame in that. Alright, maybe the Scandinavians, who don’t do it, have a better English pronunciation in middle school than the average German college student, but that’s…
We are used to watching movies a certain way. And most of the time we don’t think about how different other cultures are used to enjoy their cinematographics.
Ever since we have developed modern means of communication and are expanding markets beyond borders, big brands had to market their products all over and in many different languages. Most of the time, this is done by marketing professionals in cooperation with language specialists that have cultural and linguistic differences in mind.
You probably know the Pixar logo by heart and also for movies like Cars or Wall-E. But did you know that the logos for these movies looked different in different languages around the world? If you’re saying: “Obviously, duh, because of languages…”, do you know how they actually looked like?