Pinterest is a visually appealing online pinboard platform where people come to seek inspiration and discover new ideas. Some content marketers undermine Pinterest as just another social media platform.
In fact, it is a very powerful online marketing tool which can drive traffic to your blog and website if you do it correctly.
With 250 million monthly users on Pinterest who are always on a look-out for some inspiration, it is a jackpot for bloggers and content marketers.
In this article, we are going to feature 8 top content marketing Pinterest accounts with value-packed pinboards that will help you overcome your marketing hurdles.
(Warning: Get ready to be surrounded by a ton of visually appetizing infographics and posters)
As a branding and business strategist, Sandra Jay Clayton shows off a consistent branding for her own Pinterest account which keeps evolving over time.
Apart from her own pastel-toned posts, her boards and pins focus mainly on:
Branding – There are several creative design and typography tips for anyone who wants to create branding for their business from scratch.
Blogging – A handful of easy-to-follow tips for beginners who want to pursue a blogging career. Her posts cover guides for beginner blogger phase as well as for those who want to expand the reach of their already-existing blogs.
Social Media – Just like her branding and blogging guides, her social media tips and tricks won’t disappoint you. You can find social media calendars, cheat sheets and useful tooltips for bloggers with very little time on their hands.
Out of all her beautifully-curated pins, here is a list of some recommended boards from her account:
- Start a blog Tips
- Grow your blog Tips
- Social Media Marketing Tips
- Increase productivity
- Conversion MInded
If you are not familiar with Coschedule, it is a marketing management platform suitable for businesses of all sizes. True to the nature of the business, it is not surprising that Coschedule’s blog pins are very much focused on marketing strategies.
However, their pins are mostly blog covers so you will be redirected to the blog to read the article. If we have to recommend a few unique and authentic pinboards from this account, they’d be Content, Social, and Product boards.
Yoast’s Pinterest account is perfect for those who are eager to learn everything about SEO. I know SEO is a very broad term, but here their pins cover anything from even the tiniest details for the beginners to technical SEO methods for advanced readers.
You won’t find any infographic pins here, but if you are willing to take in all the knowledge, you should explore this account and pin it for a future read.
As a big fan of well-designed graphics myself, I also want to praise their witty blog banner designs which look just like adventure comic books. Those images just make scrolling ten times more fun than usual!
Digital Information World’s account has a massive collection of infographics covering a wide variety of trending topics. Out of all of them, some of the highlights would be:
- Social Media – Infographics
- Digital Marketing and Internet Marketing Infographics
- Content Marketing Infographics
You will find yourself surrounded by infographics about facebook chatbots, a guide to effective storytelling, inbound marketing strategies by the experts and many more!
The only downside is that their own pins are very repetitive that it might be a turn off for some readers. But that’s also one of the Pinterest marketing hacks! 😉
All that glitters is not gold, as an old proverb goes, not all the Pinterest boards out there are worth exploring. With such a crazy amount of pinboards lying around, Red Website Design defies the odds and keeps only ONE board, i.e. Business & Marketing Infographics.
If you are looking for social media trends, tactics to boost your followers and engagement, then you should really check this board out. Every now and then, you will also find a number of pins for E-commerce and Content Marketing along with their social media-focused posts.
I would like to refer to this account as a Pinterest master talking about how to master Pinterest. Confused much? Tailwind is the Pinterest and Instagram Marketing tool that is trusted by big brands like Unilever, Walmart, and eBay.
As you might have already expected, their pins are all about social media marketing and how-to guides for their own Tailwind platform. This place is also a very good start for those who want to master (not just knowing the basics and calling themselves experts) Pinterest and Instagram for your business and planning to take a step further.
Whether you are an entrepreneur, e-commerce business owner, or a blogger, do follow this account to keep yourself always updated with the most recent tips and tricks to beat the crazy algorithm.
Looking for some inspiration for great infographic design? Then you have come to the right place.
Sometimes, content marketing is not just about content writing. We need eye-catching visuals to retain the readers and infographics are perfect hooks for it. This account has a mix of original artwork, free resources as well as some visual content marketing blogs. So, make sure to keep your eyes open. You don’t want to miss them out.
Our article wouldn’t be complete without mentioning our CEO – Sebastian Scheplitz’s Pinterest account. As the CEO of an iGaming translation company and a marketing expert, you will find several boards and pins that are dedicated to Internationalization, Gaming & Gambling, Leadership, Marketing, and SEO strategies to get your iGaming business going.
If you happen to be in the same industry as him, this is definitely the account you should follow.
As you can see, Pinterest is a great place to explore, learn and be inspired. What is even better is that if you want to drive more traffic for your blog/website from another social media channel, then Pinterest is a very good choice.
Inspire or be inspired, it is all up to you!
How did you like May Thawdar Oo’s blog post? Let us know in the comments if you have anything to add, have another content idea for iGaming blog posts, or just want to say “hello.” 🙂